RTD Tea in Nigeria

January 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Tea industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Tea industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Tea in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Tea in Nigeria?
  • To what extent are health considerations impacting consumption of RTD Tea in Nigeria?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Nigeria?
  • Which are the leading brands in RTD Tea in Nigeria?
  • What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
  • How are products distributed in RTD Tea in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

RTD Tea in Nigeria - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

CHI Ltd is the dominant brand owner in RTD tea
Lipton Iced Tea posts highest off-trade volume share increase in 2021
RTD tea sees a stronger growth rate in 2021

PROSPECTS AND OPPORTUNITIES

Drop in disposable income threatens growth in RTD tea
Good growth expected in RTD tea over the forecast period
Competition and intense marketing activities to push growth

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 2 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 24 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026

APPENDIX

Fountain sales in Nigeria
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

RTD Tea

  • Carbonated RTD Tea and Kombucha
  • Still RTD Tea

RTD Tea

This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.

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This report originates from Passport, our RTD Tea research and analysis database.

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