RTD Tea in Nigeria

January 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Tea industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Tea industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Tea in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Tea in Nigeria?
  • To what extent are health considerations impacting consumption of RTD Tea in Nigeria?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Nigeria?
  • Which are the leading brands in RTD Tea in Nigeria?
  • What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
  • How are products distributed in RTD Tea in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

RTD Tea in Nigeria - Category analysis

KEY DATA FINDINGS

RTD tea grows from a small base
CHI Ltd dominates category sales
Lipton Iced Tea makes strong headway
Rising consumption of RTD tea driven by hot weather and health positioning
Lower incomes and imported brands are potential sales threat
Product differentiation expected as competitive landscape expands
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 2 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Soft Drinks in Nigeria - Industry Overview

2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Fountain sales in Nigeria

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

RTD Tea

  • Carbonated RTD Tea and Kombucha
    • Regular Still RTD Tea
    • Reduced Sugar Still RTD Tea

RTD Tea

This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our RTD Tea research and analysis database.

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