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Country Report

RTD Tea in

RTD Tea in Nigeria

20 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTD tea has good growth potential from a low base

Demand for RTD tea is expected to increase over the forecast period. RTD Tea is still quite niche but has good potential for growth due to it being sold as a cold format in the hot Nigerian climate.

Products are positioned as being similar to juice

Also contributing to the “healthy” positioning of the product is the fact that most products are fruit flavoured. They are also placed in the same area on shelves as fruit juice.

Average unit price rises slowly in 2017

Average unit price in off-trade value terms rose slowly in 2017, following a great increase in 2016. While inflationary pressures put pressure on pricing in 2017, it was not as bad as in 2016 when a steep increase in the cost of importation of raw materials due to the depreciation of the local currency forced up prices and negatively impacted demand.

COMPETITIVE LANDSCAPE

CHI Ltd dominates RTD Tea in Nigeria

CHI Ltd continued to dominate RTD tea in 2017 in off-trade volume terms. Its leadership can be attributed to the popularity of the Chi brand name (which is strong in juice) with a strong distribution network.

CHI Ltd is also the best performer in the category

Being locally packaged and widely distributed, CHI Ltd had an edge over the competition in 2016 and 2017, when depreciation of the local currency made imports of raw materials and other production inputs very expensive. The company therefore performed best in 2017, in terms of off-trade value share, actual value sales and off-trade value growth.

Lipton is the premium, international brand in the category

The only international brand in the category is Lipton Iced Tea by Unilever, but it has limited distribution, being present mainly in modern retail channels such as supermarkets and hypermarkets, and is therefore largely restricted to key cities. It is a premium brand, targeting high-income consumers, and benefits from the popularity of the hot drinks brand, Lipton.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Nigeria?
What are the major brands in Nigeria?
What flavors of RTD Tea, like green tea, are the most popular in Nigeria?
Who is the consumer profile of RTD tea drinkers in Nigeria?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Nigeria?
Are fountain sales available for RTD Tea in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Nigeria - Category analysis

HEADLINES

PROSPECTS

RTD tea has good growth potential from a low base

Products are positioned as being similar to juice

Average unit price rises slowly in 2017

COMPETITIVE LANDSCAPE

CHI Ltd dominates RTD Tea in Nigeria

CHI Ltd is also the best performer in the category

Lipton is the premium, international brand in the category

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Bottled water records fast growth

Poor economic conditions limit growth prospects for most soft drinks

Leading companies focus on marketing campaigns to maintain share

Limited launches seen in 2017 due to poor economic situation

Positive growth expected over the forecast period

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Tea in Nigeria

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Executive Summary

New Report Guarantee

PROSPECTS

RTD tea has good growth potential from a low base

Products are positioned as being similar to juice

Average unit price rises slowly in 2017

COMPETITIVE LANDSCAPE

CHI Ltd dominates RTD Tea in Nigeria

CHI Ltd is also the best performer in the category

Lipton is the premium, international brand in the category

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Tea in Nigeria - Category analysis

HEADLINES

PROSPECTS

RTD tea has good growth potential from a low base

Products are positioned as being similar to juice

Average unit price rises slowly in 2017

COMPETITIVE LANDSCAPE

CHI Ltd dominates RTD Tea in Nigeria

CHI Ltd is also the best performer in the category

Lipton is the premium, international brand in the category

CATEGORY DATA

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Bottled water records fast growth

Poor economic conditions limit growth prospects for most soft drinks

Leading companies focus on marketing campaigns to maintain share

Limited launches seen in 2017 due to poor economic situation

Positive growth expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Nigeria

SOURCES

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