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Country Report

RTD Tea in

RTD Tea in Nigeria

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Off-trade sales maintain solid growth in a difficult environment

In 2020, off-trade sales of RTD tea have continued to rise strongly despite COVID-19, seeing only a minor slowdown in the growth rate compared with 2019. Although some consumers became more price-conscious as a result of the economic impact of the pandemic, with job losses and lower disposable incomes, higher-income consumers stockpiled such products in case of shortages and a long lockdown.

CHI leads RTD tea in Nigeria and benefits from its global owner

CHI has maintained its strong dominance of RTD tea in off-trade value terms in 2020. The company’s RTD tea brand, Chi Ice Tea, rides on the success of other CHI brands in the market and their distribution platform.

New product innovations in RTD tea

CHI recently introduced Chi Ice Tea in a 33cl can. Once the worst of the impact of COVID-19 has passed, this innovation is expected to be key in attracting busy consumers who would prefer to consume iced tea on-the-go.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Nigeria?
What are the major brands in Nigeria?
What flavors of RTD Tea, like green tea, are the most popular in Nigeria?
Who is the consumer profile of RTD tea drinkers in Nigeria?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Nigeria?
Are fountain sales available for RTD Tea in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales maintain solid growth in a difficult environment

CHI leads RTD tea in Nigeria and benefits from its global owner

New product innovations in RTD tea

RECOVERY AND OPPORTUNITIES

Healthy and busy lifestyles will spur growth, although sales will remain low

Similar to juice, products will be given a healthy positioning

Increased competition and product variety expected to drive growth

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

Megatrends

Country Report

RTD Tea in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Off-trade sales maintain solid growth in a difficult environment

CHI leads RTD tea in Nigeria and benefits from its global owner

New product innovations in RTD tea

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Tea in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales maintain solid growth in a difficult environment

CHI leads RTD tea in Nigeria and benefits from its global owner

New product innovations in RTD tea

RECOVERY AND OPPORTUNITIES

Healthy and busy lifestyles will spur growth, although sales will remain low

Similar to juice, products will be given a healthy positioning

Increased competition and product variety expected to drive growth

CATEGORY DATA

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Nigeria

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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