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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Nigeria?
- To what extent are health considerations impacting consumption of RTD Tea in Nigeria?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Nigeria?
- Which are the leading brands in RTD Tea in Nigeria?
- What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
- How are products distributed in RTD Tea in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Nigeria - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Off-trade sales maintain solid growth in a difficult environment
CHI leads RTD tea in Nigeria and benefits from its global owner
New product innovations in RTD tea
RECOVERY AND OPPORTUNITIES
Healthy and busy lifestyles will spur growth, although sales will remain low
Similar to juice, products will be given a healthy positioning
Increased competition and product variety expected to drive growth
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
Soft Drinks in Nigeria - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 27 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 28 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 29 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
APPENDIX
Fountain sales in Nigeria
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources