Demand for RTD tea is expected to rise over the forecast period as brands are marketed as a healthy option for individuals seeking to enhance energy when at work. The category is likely to attract a higher proportion of the professional working population as the years progress.
Declining incomes and the influx of imported cheaper brands are a threat to potential future growth. If consumer’s incomes continue to be adversely affected by poor economic performance and the government allows more imported brands to enter the category, RTD tea is likely to be adversely affected.
As the competitive landscape expands, players are expected to come up with new ways of differentiating their products to create a unique brand identity in RTD tea. Product development is expected to focus on bringing new flavours to consumers.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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