RTD tea is predicted to continue performing well over the forecast period in both off-trade and on-trade channels, with the latter set to record stronger growth, driven by its lower sales base. Carbonated RTD tea and kombucha in particular, is expected to benefit from rising consumer awareness and functional claims, although its overall reach will remain low compared to the remaining RTD tea types and other soft drinks.
Two key legacies of the pandemic have been the strengthening of the health and wellness trend in Spain, translating into demand for drinks perceived as healthier, and the further development of “tardeo”, the concept where consumers drink and socialise earlier in the day. RTD tea has the potential to find a niche as an alternative to non/low alcoholic drinks.
Considering the room for growth evident in RTD tea in Spain, further innovation by players is likely over the forecast period. First, expansion in the variety of flavours available is expected, including the use of products such as exotic fruits, guayusa and yerba mate or even by incorporating CBD.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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