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Country Report

RTD Tea in

RTD Tea in Spain

26 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for more natural beverages drives the performance of RTD tea

Increasing awareness amongst consumers regarding their health is driving changes in consumption patterns. Within non-alcoholic drinks, concern regarding overweight, obesity and wellness in general is driving Spaniards away from beverages which are regarded as unhealthy, such as those containing high amounts of sugar (carbonates, nectars), or replacing them with sugar-free alternatives.

RTD tea brands offer saving packs to foster consumption

In 2017, key players in RTD tea came up with price promotions and saving formats in order to foster consumption, which further propelled volume sales. Cía Servicios de Bebidas Refrescantes offered saving packs of its brand Nestea in RTD tea – nine 33cl cans for below EUR4.

The recovery of sales in foodservice benefits RTD tea

After years of a negative performance in the context of economic recession, the foodservice channel is finally starting to recover. Spanish consumers are returning to bars, which, added to the rise in the number of tourists visiting Spain, is pushing up sales in the on-trade channel.

COMPETITIVE LANDSCAPE

Cía Servicios de Bebidas Refrescantes consolidates its lead

Cía Servicios de Bebidas Refrescantes maintained its lead in RTD tea in Spain in 2017. The strong position of this player can be explained by the popularity of its brand Nestea, the pioneer of the category in Spain, launched in 1993.

Private label innovates with sugar-free varieties

Despite the current move amongst Spaniards towards branded and higher added-value references within RTD tea, private label still holds a strong position in the category in Spain, with all major retailers offering RTD tea. In 2017, several retailers added sugar-free varieties to their portfolios.

Novel players, flavours and formats bring dynamism to RTD tea

2016-2017 was a very active year in terms of new product developments within RTD tea. New manufacturers entered the category, such as Natur Drinks in 2016, introducing exotic new references with a premium positioning under the brand Mak Tea.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Spain?
What are the major brands in Spain?
What flavors of RTD Tea, like green tea, are the most popular in Spain?
Who is the consumer profile of RTD tea drinkers in Spain?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Spain?
Are fountain sales available for RTD Tea in Spain?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Spain - Category analysis

HEADLINES

PROSPECTS

Demand for more natural beverages drives the performance of RTD tea

RTD tea brands offer saving packs to foster consumption

The recovery of sales in foodservice benefits RTD tea

COMPETITIVE LANDSCAPE

Cía Servicios de Bebidas Refrescantes consolidates its lead

Private label innovates with sugar-free varieties

Novel players, flavours and formats bring dynamism to RTD tea

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic growth and high temperatures drive sales of soft drinks in Spain

The public war on sugar threatens the development of soft drinks

Cía Servicios de Bebidas Refrescantes leads the crusade against sugar

New product launches to appeal to health-conscious consumers

Soft drinks under pressure during the forecast period

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Tea in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for more natural beverages drives the performance of RTD tea

RTD tea brands offer saving packs to foster consumption

The recovery of sales in foodservice benefits RTD tea

COMPETITIVE LANDSCAPE

Cía Servicios de Bebidas Refrescantes consolidates its lead

Private label innovates with sugar-free varieties

Novel players, flavours and formats bring dynamism to RTD tea

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

RTD Tea in Spain - Category analysis

HEADLINES

PROSPECTS

Demand for more natural beverages drives the performance of RTD tea

RTD tea brands offer saving packs to foster consumption

The recovery of sales in foodservice benefits RTD tea

COMPETITIVE LANDSCAPE

Cía Servicios de Bebidas Refrescantes consolidates its lead

Private label innovates with sugar-free varieties

Novel players, flavours and formats bring dynamism to RTD tea

CATEGORY DATA

Soft Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic growth and high temperatures drive sales of soft drinks in Spain

The public war on sugar threatens the development of soft drinks

Cía Servicios de Bebidas Refrescantes leads the crusade against sugar

New product launches to appeal to health-conscious consumers

Soft drinks under pressure during the forecast period

MARKET DATA

APPENDIX

Fountain sales in Spain

SOURCES

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