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RTD Tea in
Spain

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Economic recovery positively impacts sales

RTD tea posted solid growth in both volume and current value terms in 2018, with per capita consumption continuing to increase in Spain every year. This category has become one of the most dynamic in the Spanish soft drinks market, benefiting from the shift away from carbonates towards healthier beverages.

Significant room for growth for RTD tea in the Spanish market

RTD tea is currently still a small category in Spain in comparison with other European countries, which suggests that there remains significant room for further growth. In addition, the offer of RTD tea in the on-trade is currently still limited, with only Nestea having a significant presence in the channel.

The health and wellness trend favours RTD tea

The main consumers of RTD tea include health-conscious Spaniards looking for more natural soft drinks. Consumption of RTD tea is particularly strong among young people, which are the most concerned about maintaining a balanced diet and avoiding unhealthy or artificial ingredients.

COMPETITIVE LANDSCAPE
Nestea remains the dominant brand

Cía Servicios de Bebidas Refrescantes continued to dominate RTD tea in Spain in 2018 thanks to the popularity of its Nestea brand, an extensive distribution network and the offer of a wide variety of flavours, led by lemon and peach, as well as reduced-sugar and reduced-caffeine variants. PepsiCo Foods maintained second position with its Lipton brand, although it only accounted for a small share of sales due to weaker availability in both the off-trade and on-trade.

Coca-Cola and Schweppes enter RTD tea

In 2018, Coca-Cola and Schweppes entered RTD tea via the launch of Honest Tea and May Tea, respectively. Both products aim to tap into the health and wellness and flavour sophistication trends and are expected to take share from the leading brands in the category over the forecast period, benefiting from their parent companies’ strong image and wide distribution networks.

New product developments and smaller players emerging in the premium segment

The growing premiumisation trend has also opened up opportunities for smaller manufacturers to establish a foothold in RTD tea. The growth potential of RTD tea is also evident from the fact that an increasing number of other types of beverage manufacturers have begun to enter the category.

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RTD Tea in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Tea in Spain?
  • What are the major brands in Spain?
  • What flavors of RTD Tea, like green tea, are the most popular in Spain?
  • Who is the consumer profile of RTD tea drinkers in Spain?
  • What are the key on-trade market trends for RTD Tea sales and how these are changing?
  • What is the key on-trade distribution channel for Spain?
  • Are fountain sales available for RTD Tea in Spain?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Tea in Spain - Category analysis

HEADLINES

PROSPECTS

Economic recovery positively impacts sales
Significant room for growth for RTD tea in the Spanish market
The health and wellness trend favours RTD tea

COMPETITIVE LANDSCAPE

Nestea remains the dominant brand
Coca-Cola and Schweppes enter RTD tea
New product developments and smaller players emerging in the premium segment

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 2 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Soft Drinks in Spain - Industry Overview

EXECUTIVE SUMMARY

Economic recovery helps drive the performance of soft drinks
Sugar concerns impact sales
Cía Servicios de Bebidas Refrescantes remains the leading brand manufacturer
Manufacturers focus on innovation in terms of formats and flavours
Further steady volume growth expected over the forecast period

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Spain
Trends

SOURCES

Summary 1 Research Sources