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Learn moreDec 2020
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Although on-trade outlets had reopened by the summer months that tend to comprise the key period for RTD tea sales, the closure of foodservice outlets, subsequent restrictions on their operations and consumer concerns about health and economic issues have contributed to a marked decline in on-trade volumes during 2020. However, off-trade channels have effectively absorbed the relatively minor latent on-trade demand, enabling the category to maintain total volume growth during the year.
Demand for RTD tea has continued to grow as consumers looking for healthier alternatives to carbonates have been attracted to the category’s expanding range of flavours and brands. Consumers have shown growing interest in new flavours and new types of tea, such as Japanese matcha and Chinese kombucha teas.
Cía Servicios de Bebidas Refrescantes continues to hold a strong lead in RTD tea through the Nestea brand as it leverages an extensive distribution network and the offer of a wide variety of flavours, led by lemon and peach. Nestea continues to derive benefit from its first-mover advantage and strong brand image.
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Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Tea industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.