While both off-trade and on-trade volume sales of RTD tea are set to see positive growth over the forecast period, foodservices sales are not expected to reach pre-pandemic levels by 2027. While the relaxation of government rules around dining-in will have a major influence on the revival of on-trade sales, performance will also be dependent on the restoration of purchasing power amongst the lower-middle-income segment, whose incomes were significantly impacted by measures introduced to limit the spread of COVID-19.
New flavour development is likely to continue to be one of the key ways for manufacturers to generate consumer interest in RTD tea during the forecast period. One recent example is the launch by Coca-Cola Indonesia of Frestea Nusantara, which is promoted as an authentic Indonesian tea drink, with a home-brewed taste.
Small local grocers will remain the largest contributor to volume sales over the forecast period, as most of the cheaper cup packs of RTD tea are available within this channel. However, following the lifting of pandemic-related restrictions, the forecast period is likely to see a shift away from small local grocers and back towards supermarkets and hypermarkets, the latter of which experienced a lower footfall during the pandemic.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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