While on-trade performance is set to be boosted primarily by the tourism industry during the forecast period, off-trade volume sales are likely to continue to decline as RTD tea loses consumers to other soft drinks categories or to drinks with a more natural image such as home-made ice teas. With a per capita consumption of 12.
As in the broader soft drinks market, the health and wellness trend will be the key influence on the development of RTD tea during the forecast period. Indeed, RTD tea is set to be particularly strongly affected by the rise in consumer health consciousness.
Of all soft drinks categories in Portugal, the private label segment has developed one of its strongest positions in RTD tea, and private label products are expected to maintain a prominent role in the category during the forecast period. With consumers losing purchasing power, private label’s share is set to increase, at least in 2023.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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