The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJan 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Rising demand for kombucha products continued to drive the expansion of RTD tea in 2019. These fermented tea-based drinks, which contain probiotic cultures and are renowned for their digestive benefits, have become increasingly popular in recent years in line with rising health-consciousness among New Zealanders.
RTD tea products made with green tea continued to perform well in 2019. As New Zealanders become better educated about health and nutrition, they are increasingly cognisant of the specific benefits of green tea, particularly its antioxidant properties.
As is the case across soft drinks in New Zealand, rising health-consciousness among consumers has bolstered demand for reduced sugar products in RTD tea in recent years. The launch of several such products during the latter half of the review period revitalised the category, and ensured that it continued to gain popularity among consumers migrating away from traditional carbonates in 2019.
Unilever maintained its strong lead in RTD tea in 2019 thanks to the success of globally renowned brand Lipton. In addition to enjoying an early mover advantage and wide distribution, Lipton has a reputation for being one of the most innovative brands in this category.
Leading alcoholic drinks company Lion New Zealand moved to expand its soft drinks portfolio in 2019 with the acquisition of RTD tea brand Teza from Greenstone Drinks Co Ltd. Lion intends to leverage its existing distribution and marketing resources to broaden the availability of Teza and increase awareness of the brand among consumers over the forecast period.
Though its off-trade volume and value shares remained low in 2019, kombucha brand Lo Bros is expected to gain ground in RTD tea over the forecast period. The brand offers an extensive range of flavours that includes variants such as Ginger & Turmeric, Raspberry & Lemon, Green Apple, Peach & Ginger, Feijoa, Passionfruit and Ginger & Lemon.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Tea industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Tea in New Zealand market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.