The sugar tax, implemented in 2019, has driven leading companies such as Fraser & Neave Holdings Bhd and Yeo Hiap Seng (M) Bhd to reformulate their RTD tea’s sugar content – by either reducing the sugar content completely, or by replacing the sweetness with stevia.
Leading players such as Fraser & Neave Holdings Bhd, Yeo Hiap Seng (M) Bhd, and Coca-Cola Bottlers (M) Sdn Bhd, are likely to expand distribution of their RTD tea to forecourt retailers and convenience stores, with larger shelf space occupancy and a wider variety of products displayed. The expansion of convenience stores, such as Family Mart and 99 Speedmart, are thus also expected to help drive sales in RTD tea.
Sustainability is another trend expected to develop momentum over the forecast period, with leading players in RTD tea expected to join forces to introduce fully recyclable packaging. Indeed, major brands such as Nestlé, Coca-Cola, Mondelez, F&N and Unilever, are joining forces to drive the sustainability agenda in Malaysia, via a new alliance that will tackle plastic food and beverage packaging concerns.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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