Carbonated RTD tea remained a niche in Germany in 2018, with growth expected to slow over the forecast period. Nevertheless, when looking at per capita data, the category offers further potential, with the brands available continuing to grow.
Generally speaking, RTD tea is considered naturally healthier than traditional carbonates but one of the main concerns for consumers remains sugar. As a consequence, manufacturers have been mainly focusing on reducing sugar content.
Acquisitions and innovations were two of the key factors impacting RTD tea in 2018. Hassia Mineralquellen entered the category through the acquisition of the Ti brand from Radeberger Gruppe, while Coca-Cola introduced its own iced tea, Fuze Tea, at the beginning of 2018, which, according to trade sources, is already enjoying great success in Germany.
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This industry report originates from Passport, our Soft Drinks market research database.