As noted in other soft drinks such as carbonates or carbonated bottled water, there is an increasing trend in Germany for consumers to prepare their own drinks at home. This was particularly prevalent during the pandemic-related lockdowns, with some consumers looking to experiment at home by preparing their own iced tea.
While the climate crisis continues to make headlines and endanger the global environment, the increasingly hot summers in Germany are likely to further drive up demand for refreshing soft drinks, including for iced tea. Moreover, the greater return of mobility and thus on-the-go consumption will benefit both off-trade and on-trade volume sales of RTD tea over the forecast period, with on-trade set to fully recover to pre-pandemic levels by 2023.
In addition to inflation, sustainability is set to be the driving force behind trends and consumer demands in Germany over the forecast period. There will be an increasing focus on resources used along the supply chain, with young generations in particular increasingly scrutinising players and their efforts to create a more sustainable business.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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