Executive Summary

Mar 2019
PROSPECTS
Carbonated RTD tea – a niche with potential

Carbonated RTD tea remained a niche in Germany in 2018, with growth expected to slow over the forecast period. Nevertheless, when looking at per capita data, the category offers further potential, with the brands available continuing to grow.

Demand for healthier options

Generally speaking, RTD tea is considered naturally healthier than traditional carbonates but one of the main concerns for consumers remains sugar. As a consequence, manufacturers have been mainly focusing on reducing sugar content.

COMPETITIVE LANDSCAPE
New entrants and innovations

Acquisitions and innovations were two of the key factors impacting RTD tea in 2018. Hassia Mineralquellen entered the category through the acquisition of the Ti brand from Radeberger Gruppe, while Coca-Cola introduced its own iced tea, Fuze Tea, at the beginning of 2018, which, according to trade sources, is already enjoying great success in Germany.

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RTD Tea in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of RTD Tea in Germany?
  • What are the major brands in Germany?
  • What flavors of RTD Tea, like green tea, are the most popular in Germany?
  • Who is the consumer profile of RTD tea drinkers in Germany?
  • What are the key on-trade market trends for RTD Tea sales and how these are changing?
  • What is the key on-trade distribution channel for Germany?
  • Are fountain sales available for RTD Tea in Germany?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

RTD Tea in Germany - Category analysis

HEADLINES

PROSPECTS

Carbonated RTD tea – a niche with potential
Demand for healthier options

COMPETITIVE LANDSCAPE

New entrants and innovations

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 2 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Soft Drinks in Germany - Industry Overview

EXECUTIVE SUMMARY

German soft drinks market continues to grow despite its maturity
Naturalness and convenience remain key
Coca-Cola continues to lead a fragmented market
Health and wellness the main driver of new product development
Slowdown expected over the forecast period

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Germany
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources