RTD tea is an almost saturated category in Taiwan and within this, consumers’ tastes are becoming increasingly sophisticated. For example, rich-flavoured milk tea has been a declining trend in recent years and consumers are increasingly willing to try new flavours and varieties – especially younger generations.
During the forecast period RTD tea is expected to experience greater competition from other beverages, especially bubble teas. These hand-shaken products are now highly customised and convenient, with consumers able to personalise their choices in terms of sugar level, temperature and toppings.
There is a localisation trend in terms of consumers’ preferences, which is especially pertinent in Taiwan, as it has its own tea plantations. Local manufacturers fared well during the time of the pandemic, due to the increased logistical and associated costs required for imports due to pandemic disruptions and restrictions.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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