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Country Report

RTD Tea in

RTD Tea in Japan

28 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

RTD tea is a naturally healthy daily beverage for Japanese consumers

RTD tea reached its largest ever size in 2017, meeting consumers’ growing demand for healthy beverages. Tea, which was originally consumed freshly brewed, has become established in packaged RTD tea format, supported by busier consumers preferring a convenient portable format which saves time.

Health continues to be explored in RTD tea

Mugicha RTD tea continued to grow in 2017, with its hydrating, caffeine-free and rich mineral features preferred by a large consumer base, from children to older consumers, especially women. Mugicha originally used to be consumed only in the summer months; however, it is now consumed throughout the year, due to the increasing penetration of RTD tea.

Forecast growth supported by health demands

Overall RTD tea is expected to post growth over the forecast period, thanks to its mainly sugar-free content and diverse offerings of flavours and functions. Consumers’ rising awareness of the need to avoid sugar, calories and artificial ingredients will lead to the rising consumption of RTD tea.

COMPETITIVE LANDSCAPE

ITO EN, the pioneer in RTD tea, maintains its lead

ITO EN maintained its lead in RTD tea in 2017. The company’s flagship naturally healthy RTD green tea brand Oi Ocha has achieved the highest sales for many years thanks to its renewals, despite the strong competition in RTD tea.

Coca-Cola (Japan) and Suntory Beverage & Food follow

Coca-Cola (Japan) and Suntory Beverage & Food ranked second and third in RTD tea in 2017. In this year, Coca-Cola (Japan) saw a slight decrease in share, but continued to develop the company’s RTD tea products.

Kirin Beverage Corp continues to develop unique RTD tea brands

Kirin Beverage Corp registered growth in its RTD tea brands in 2017, Namacha and Kirin Gogono-kocha. In May 2017, the company launched Namacha Decafe, a decaffeinated RTD green tea line extension of Namacha, to boost sales of the Namacha brand.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Japan?
What are the major brands in Japan?
What flavors of RTD Tea, like green tea, are the most popular in Japan?
Who is the consumer profile of RTD tea drinkers in Japan?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Japan?
Are fountain sales available for RTD Tea in Japan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Japan - Category analysis

HEADLINES

PROSPECTS

RTD tea is a naturally healthy daily beverage for Japanese consumers

Health continues to be explored in RTD tea

Forecast growth supported by health demands

COMPETITIVE LANDSCAPE

ITO EN, the pioneer in RTD tea, maintains its lead

Coca-Cola (Japan) and Suntory Beverage & Food follow

Kirin Beverage Corp continues to develop unique RTD tea brands

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Soft drinks increases despite a slowdown due to the ageing population

Health awareness rises, and busier consumers appreciate RTD drinks

Coca-Cola (Japan) maintains its lead in soft drinks

New packaging designs for specific drinking occasions are on the rise

Slow growth is expected over the forecast period

MARKET DATA

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2021
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2021

Megatrends

Country Report

RTD Tea in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

RTD tea is a naturally healthy daily beverage for Japanese consumers

Health continues to be explored in RTD tea

Forecast growth supported by health demands

COMPETITIVE LANDSCAPE

ITO EN, the pioneer in RTD tea, maintains its lead

Coca-Cola (Japan) and Suntory Beverage & Food follow

Kirin Beverage Corp continues to develop unique RTD tea brands

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

RTD Tea in Japan - Category analysis

HEADLINES

PROSPECTS

RTD tea is a naturally healthy daily beverage for Japanese consumers

Health continues to be explored in RTD tea

Forecast growth supported by health demands

COMPETITIVE LANDSCAPE

ITO EN, the pioneer in RTD tea, maintains its lead

Coca-Cola (Japan) and Suntory Beverage & Food follow

Kirin Beverage Corp continues to develop unique RTD tea brands

CATEGORY DATA

Soft Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Soft drinks increases despite a slowdown due to the ageing population

Health awareness rises, and busier consumers appreciate RTD drinks

Coca-Cola (Japan) maintains its lead in soft drinks

New packaging designs for specific drinking occasions are on the rise

Slow growth is expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Japan

DEFINITIONS

SOURCES

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