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Learn moreDec 2020
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Still RTD tea accounts for most sales within the category, with these products being popular option among busy commuters, students and other consumers looking for a convenient on-the-go drinks option. As such, COVID-19 has dealt a heavy blow to sales in 2020 with consumers spending more time at home and thereby reducing the number of consumption occasions.
Japan was due to host the Tokyo Olympics and Paralympics in 2020, but due to the outbreak of COVID-19 the games were postponed until 2021. Nonetheless, before this decision was taken several players within RTD tea had been developing products and marketing tied to the games.
Mugicha (barley tea) was a growing trend in Japan prior to the outbreak of COVID-19. With its rich mineral content, mugicha is widely enjoyed especially during the summer months at school and at sports events with it seen as a good way to rehydrate.
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Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Tea industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Tea in Japan market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.