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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Japan?
- To what extent are health considerations impacting consumption of RTD Tea in Japan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Japan?
- Which are the leading brands in RTD Tea in Japan?
- What potential exists for multinational or domestic soft drinks companies to expand in Japan?
- How are products distributed in RTD Tea in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Japan - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales do not fully recover as consumers remain at home
A battle between Coca-Cola and Suntory over new matcha latte products
Suntory adds a blended tea line-up to Iyemon
PROSPECTS AND OPPORTUNITIES
Growth expected for RTD tea along with the containment of the pandemic
Consumers will look for specific health benefits
Companies focus on building sustainable brands
CATEGORY DATA
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 2 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
Soft Drinks in Japan - Industry Overview
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Japan
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
RTD Tea
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Carbonated RTD Tea and Kombucha
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Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our Definitions