RTD Tea faces a period of sustained retail volume growth in the forecast period, which will be mainly driven by consumers’ return to pre-COVID-19 lifestyles. The return of inbound tourists will have a notable impact as will the presence of migrants in Georgia due to the war in Ukraine.
Consumer interest in RTD tea is expected to rise in line with the adoption of healthier living. With Georgian consumers becoming increasingly more conscious about their health, and therefore paying more attention to the sugar content of the products that they consume, the forecast period may see more low-sugar RTD brands appear in the off-trade channel.
The assortment of RTD Tea in Georgia is expected to grow in 2023 and beyond. Leading players are forecasted to offer new flavours, bottle redesigns and other novelty approaches to attract consumers’ attention.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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