As consumers will shy away from carbonates, RTD tea will continue to grow across the forecast period, set to see a year-on-year rise in off-trade volume growth while on-trade growth remains positive. In the short term, on-trade sales will continue to lead, while foodservice still has considerable room for recovery after the COVID-19 outbreak.
Sales through e-commerce will continue to showcase positive growth across the forecast period. As grocery retailers respond to heightened demand for online services, particularly following the outbreak of COVID-19, which increased migration to the online platform, more consumers will continue to use these services.
A strong focus on innovation remains crucial to success in RTD tea, and Unilever and its Lipton brand are expected to remain key contributors. In addition to frequent flavour innovations, Lipton focuses on digital innovation in its marketing campaigns as a way of ensuring that the brand continues to reach huge numbers of Romanians with its marketing messages.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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