RTD Tea in Peru

January 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Tea industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Tea industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Tea in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Tea in Peru?
  • To what extent are health considerations impacting consumption of RTD Tea in Peru?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Peru?
  • Which are the leading brands in RTD Tea in Peru?
  • What potential exists for multinational or domestic soft drinks companies to expand in Peru?
  • How are products distributed in RTD Tea in Peru?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

RTD Tea in Peru - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

High prices and a lack of marketing limits demand for RTD tea
Ajeper retains the lead due to a lack of strong competition
COVID-19 measures challenge sales of RTD tea

PROSPECTS AND OPPORTUNITIES

Recovery linked to the economy and a return to the workplace
Local and traditional flavours and healthier options could stir demand for RTD tea
Opportunities lie at both ends of the price spectrum

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 2 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

RTD Tea

  • Carbonated RTD Tea and Kombucha
  • Still RTD Tea

RTD Tea

This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our RTD Tea research and analysis database.

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