RTD tea looks set to gain popularity in Egypt over the forecast period, with robust growth in off-trade volume sales projected. The increasing perception of this product type as a healthier alternative to carbonates will remain a key driver of demand, and could be reinforced by the introduction of new reduced sugar options or varieties that are chiefly made with natural ingredients and have fewer or no artificial additives.
The Leaf and other domestic brands that retail at comparatively affordable price points are expected to continue gaining ground in RTD tea over the forecast period. Moreover, together with buoyant demand, the recent success of such brands is likely to encourage the entry of more local players.
As competition intensifies, RTD tea should benefit from higher investment in promotional activities over the forecast period. In particular, companies are likely to step up digital advertising via social media platforms like TikTok, Instagram and YouTube in an effort to raise awareness of their brands among younger consumers.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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