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RTD Tea in Cameroon

January 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the RTD Tea industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the RTD Tea industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The RTD Tea in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of RTD Tea in Cameroon?
  • To what extent are health considerations impacting consumption of RTD Tea in Cameroon?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Cameroon?
  • Which are the leading brands in RTD Tea in Cameroon?
  • What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
  • How are products distributed in RTD Tea in Cameroon?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

RTD Tea in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

RTD tea remains small niche due to cultural and practical restrictions
Lack of marketing and player interest further declines consumer awareness
Lipton Ice maintains lead thanks to global recognition as a high-quality brand

RECOVERY AND OPPORTUNITIES

Higher-income consumer base may be drawn away by innovation in other soft drinks
Channel trends define future sales of RTD tea as a niche and premium product
Domestic players refrain from entering RTD tea due to lack of consumer interest

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

Soft Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our RTD Tea research and analysis database.

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