RTD tea will register limited volume growth over the forecast period. Multiple other options in soft drinks, at more affordable prices, will continue to limit volume sales.
Volume sales of RTD tea were more evenly split between modern and traditional grocery retailers early in the review period. However, the majority of volume sales are now through modern grocery retailers and with this shift, there have been significant price rises.
International brands and private label continue to dominate RTD tea in Cameroon in 2022 Domestic players are not interested in entering the segment as they understand there is little consumer interest. However, this lack of involvement has also, in turn, further impacted consumer interest (or lack of) and perception of RTD tea, especially among the lower-income consumer base, who are mainly excluded from the segment due to RTD tea’s higher price points.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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