RTD tea sales are projected to increase further across the forecast period, with the introduction of smaller, new brands expected. New flavours are set to be offered to consumers, with mixes and varieties other than the traditional lemon and peach being available.
The main challenge for RTD tea players across the forecast period is the introduction of the sugar tax, which is set to exert pressure on players to innovate their offerings and may discourage price-sensitive consumers. The impending introduction of sugar tax and new labelling, in particular, is predicted to have a major impact on sales of all types of soft drinks, specifically ones that contain high levels of added sugar, such as RTD tea.
An essential aspect of RTD tea consumption in Colombia is that, prior to the outbreak of COVID-19, most of it took place outside the home. As such, impulse sales for on-the-go consumption underpinned retail sales.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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