In line with the rising health and wellness trends, it is expected that a growing number of players in RTD tea will continue to develop their portfolios to include healthier variants, such as sugar-free, with lower calories, containing natural flavours and ingredients, and organic options. These new variants are expected from both existing players and also new entrants, who are likely to try and compete with price points and ranges available.
The majority of players in soft drinks (plus other categories across packaged food) are expected to become increasingly active in sustainability initiatives over the forecast period. Indeed, five Gulf Cooperation Council countries – Bahrain, Saudi Arabia, the UAE, Qatar, and Kuwait – rank in the top ten worldwide in terms of per capita generation of solid waste.
Developments in e-commerce can be beneficial in RTD tea modernising its image. The promotional activities of leading brand Lipton, in order to bring RTD tea to a younger audience of millennials and gen Z, fit well with e-commerce – especially as these generations are tech-savvy digital enthusiasts.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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