Despite the economic crisis and the low purchasing power of consumers, the RTD tea category is expected to continue to record positive growth in value and volume terms over the forecast period. The category will remain a niche widely enjoyed by upper income consumers and will continue to be sold mainly in modern grocery retailers.
Despite the important presence of Tunisian companies in the soft drinks market generally, local players are still absent from the RTD tea category. This absence is expected to continue over the forecast period because local players believe that the market is very limited and targeting a small group of consumers.
For financial and logistical reasons, Unilever Tunisia stopped the distribution of Lipton RTD tea in the Tunisian market despite its good performance and the continued demand from a number of consumers. This provided an opportunity for smugglers to import the brand illegally from European countries and sell it in traditional grocery retailers.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.See All of Our Definitions
This report originates from Passport, our RTD Tea research and analysis database.
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