In the coming years, the RTD tea category is projected to grow steadily in the off-trade. It remains a relatively new product in Bolivia and as such there is significant scope for development.
The dynamism shown in the iced tea category has inspired the launch of brands offering iced tea in powdered concentrate format. Hindú a brand imported by Hansa Ltda launched such a product in 2022 leveraging its experienced in tea bags with its local brand Windsor.
In alignment with global trends in healthy beverages, RTD tea has seen the rise of small local producers launching innovative products. Kombucha is now offered by the Vitalitea brand whilst carbonated tea with kefir has been launched by the Super Food brand.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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