The consumption of RTD tea is expected to recover at the beginning of the forecast period, with volume growth rates surpassing COVID-19 pandemic levels in 2023. The recovery process will most likely be boosted by high-income consumers who are the target audience for premium products such as RTD teas and have been less financially impacted by the pandemic.
Although RTD tea is a niche product area, it has the potential to see impressive growth over the forecast period due to the growing health and wellness trend. As more Uruguayans are expected to become more health-conscious in the years to come in response to the health crisis, RTD tea has the capability to become popular if marketed correctly, for example, as a healthier alternative to carbonates.
RTD tea is expected to see moderate volume growth over the forecast period, buoyed by increasing consumer awareness of the strong functional properties of tea. The positive associations linking green tea to heart health, for example, will likely boost RTD green tea consumption, and strong functional claims for things like dietary health and calming align strongly with emerging consumer trends.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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