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Country Report

RTD Tea in

RTD Tea in Uruguay

19 pages, Mar 2018

US$990

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Executive Summary

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PROSPECTS

Smallest soft drinks category in Uruguay

RTD tea is the smallest and newest category in soft drinks in Uruguay. However, since its arrival in the country, the category has enjoyed acceptance from consumers, registering strong increases in both off-trade volume and value.

High unit prices

Nevertheless the product is new, and many Uruguayan consumers do not even know of its existence, and it is among the most expensive products in soft drinks. For this reason, the forecast period will determine whether there is demand for these products in the Uruguayan market or whether the high unit prices will have a negative impact on the category.

Large price differentials between brands

The average unit price for RTD tea is one of the highest in soft drinks and recorded significant increases over the latter part of the review period. However, there are significant differences in prices among the different brands.

COMPETITIVE LANDSCAPE

Leopoldo Gross & Asoc leads RTD tea

Leopoldo Gross & Asoc is the leading company in Uruguay in RTD tea, with its Arizona Ice Tea. Lisley, with its Pfanner Ice Tea brand ranks second in the category.

The leaders choose their products carefully

Traditionally, Leopoldo Gross & Asoc and Lisley have been very careful in selecting the products to be imported and have been quite successful in packaged food, alcoholic and non-alcoholic drinks in selecting brands and products to address large categories or specific niches. There are no indications that these companies might be wrong with RTD tea and therefore it is expected that volumes may grow rapidly, especially as other companies are already joining the category and widening the product offer.

New companies venturing into RTD tea

Frigorífico Modelo, which has a significant share in other soft drink categories, ventured into RTD tea in 2016, becoming the first domestic brand in the category. The company launched Dayrico Taste Tea, with two different flavours available, black iced tea and green iced tea, and will be launching new flavours in the future.

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Samples

RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Uruguay?
What are the major brands in Uruguay?
What flavors of RTD Tea, like green tea, are the most popular in Uruguay?
Who is the consumer profile of RTD tea drinkers in Uruguay?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Uruguay?
Are fountain sales available for RTD Tea in Uruguay?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Uruguay - Category analysis

HEADLINES

PROSPECTS

Smallest soft drinks category in Uruguay

High unit prices

Large price differentials between brands

COMPETITIVE LANDSCAPE

Leopoldo Gross & Asoc leads RTD tea

The leaders choose their products carefully

New companies venturing into RTD tea

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2017
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

RTD Tea in Uruguay

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Executive Summary

New Report Guarantee

PROSPECTS

Smallest soft drinks category in Uruguay

High unit prices

Large price differentials between brands

COMPETITIVE LANDSCAPE

Leopoldo Gross & Asoc leads RTD tea

The leaders choose their products carefully

New companies venturing into RTD tea

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Tea in Uruguay - Category analysis

HEADLINES

PROSPECTS

Smallest soft drinks category in Uruguay

High unit prices

Large price differentials between brands

COMPETITIVE LANDSCAPE

Leopoldo Gross & Asoc leads RTD tea

The leaders choose their products carefully

New companies venturing into RTD tea

CATEGORY DATA

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

DEFINITIONS

SOURCES

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