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Country Report

RTD Tea in

RTD Tea in Uruguay

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers cut spending on premium offerings which is detrimental to volume sales of RTD tea

In response to the outbreak of COVID-19 in 2020, RTD is set to record a double-digit decline in terms of volume sales. The main reason for this is due to the product area’s high price positioning as the pandemic has led to ongoing economic problems in 2020.

RTD tea remains a niche product and therefore unfamiliar to the majority of Uruguayan consumers

Regardless of the pandemic, RTD tea also suffers from not being developed in Uruguay. Therefore, the product area remains niche, as RTD tea, which extends hot tea flavours into an iced tea preparation, is a concept that remains unfamiliar to the majority Uruguayan consumers.

International brands dominate the competitive landscape

Imported brands make up with majority of the competitive landscape with Leopoldo Gross & Asoc SA dominating RTD tea in Uruguay with it its Arizona Iced Tea. Despite being more expensive than other brands, Arizona is perceived to be a good quality product.

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RTD Tea Market Sample Report RTD Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of RTD Tea in Uruguay?
What are the major brands in Uruguay?
What flavors of RTD Tea, like green tea, are the most popular in Uruguay?
Who is the consumer profile of RTD tea drinkers in Uruguay?
What are the key on-trade market trends for RTD Tea sales and how these are changing?
What is the key on-trade distribution channel for Uruguay?
Are fountain sales available for RTD Tea in Uruguay?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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RTD Tea in Uruguay - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers cut spending on premium offerings which is detrimental to volume sales of RTD tea

RTD tea remains a niche product and therefore unfamiliar to the majority of Uruguayan consumers

International brands dominate the competitive landscape

RECOVERY AND OPPORTUNITIES

High-income consumers boost the recovery process as they remain the target audience

RTD tea has strong potential if marketed correctly in correspondence with the growing health and wellness trend

High-income consumers avoid contracting the virus by purchasing RTD tea through e-commerce

CATEGORY DATA

Table 1 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 2 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

RTD Tea in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers cut spending on premium offerings which is detrimental to volume sales of RTD tea

RTD tea remains a niche product and therefore unfamiliar to the majority of Uruguayan consumers

International brands dominate the competitive landscape

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

RTD Tea in Uruguay - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers cut spending on premium offerings which is detrimental to volume sales of RTD tea

RTD tea remains a niche product and therefore unfamiliar to the majority of Uruguayan consumers

International brands dominate the competitive landscape

RECOVERY AND OPPORTUNITIES

High-income consumers boost the recovery process as they remain the target audience

RTD tea has strong potential if marketed correctly in correspondence with the growing health and wellness trend

High-income consumers avoid contracting the virus by purchasing RTD tea through e-commerce

CATEGORY DATA

Soft Drinks in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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