The dynamic growth of RTD tea is being supported by a general return to mobility amongst the local population, and the efforts of leading brands such as Kombuchacha and Lipton. As the economic future of Chile looks unstable, at least until 2025, both brands will remain key for the category.
The review period witnessed a surge in the number of small premium brands promoting physical wellness attributes through the different components of their products. From intestinal health to a general detox to the specific properties of each ingredient, these brands claim that their RTD tea can aid consumers’ overall health and wellbeing.
Kombucha and yerba mate tea are two varieties that have gained significant popularity in Chile, the latter probably more so, as it is frequently served as a hot infusion. Both are present within RTD tea, but are offered by a limited number of brands.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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