The increasing number of newly health-conscious consumers has led to a rise in the demand for functional and natural ingredients, such as kombucha, turmeric, matcha and other botanicals. This dynamic will continue to bolster sales of RTD tea in Ireland by enabling players to both premiumise and raise prices, as well as representing an opportunity for organic growth, appealing to consumers beyond those who are already purchasing RTD tea.
With further off-trade current value and volume growth expected in 2022, coupled with predictions for a comparatively strong recovery in the on-trade channel within the soft drinks industry, RTD tea shows further potential for development in Ireland. Similar to other soft drinks categories, sales of RTD tea are highly seasonally dependent, meaning global rises in temperature and the subsequent elongation of summer months may serve to boost sales.
The proliferation of café culture and grab-and-go formats has underpinned the growth in demand for RTD tea. Such concepts have served to boost on-trade sales more than off-trade sales.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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