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2026 Developments
Snacks in India is demonstrating markedly higher momentum than many other markets in the region, expected to achieve retail value sales of INR1,965 billion in 2026, with an 8% annual increase and a projected CAGR of 7% through 2031 in current terms, driven by rising consumer spending, a growing urban population, and an expanding appetite for health-driven and premium experiences. This environment presents strong growth prospects, as evidenced by robust demand for both accessible and aspirational offerings, the broadening of consumption occasions, and structural tailwinds such as tax reforms that reduce costs and foster affordability. Success in this space hinges on strategic innovation that bridges functional benefits and indulgence, leveraging new retail models like quick commerce, and effectively targeting both mass and premium audiences with differentiated, value-added products.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in India?
- Which are the leading brands in Snacks in India?
- How are products distributed in Snacks in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in India
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Increasing Everyday Indulgence through Innovation and Premium Experiences
Ritebite Fuels Functional Snacking and Broadens Daily Routines
Chart 2 RiteBite Launches Protein and Grain-Based Chips to Offer Healthier Indulgence
Quick Commerce Transforms Accessibility and High-Frequency Snacking
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
More Brands Expected to Embed Health Benefits into Affordable Snacking Moments
Chart 5 Analyst Insight for Snacks
Sweet Biscuits and Value Packs Drive Mass-Market Expansion
Gst Reform and Digital Platforms Broaden Consumer Reach
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Parle and Britannia Sustain Their Lead by Leveraging Well-Known Everyday Snacks Brands
Emerging Brands and Mergers and Acquisitions Shape the Competitive Landscape
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Small Local Grocers Maintains Strong Reach Even as Modern Formats Advance
Quick Commerce Accelerates Trials and Premium Snacking Moments
Chart 10 Retail Channels 2021-2026
Shifting Nutritional Demands and Sensory Upgrades
Novel Formats and Flavour Fusions in the Market
Chart 11 Britannia Launches Dual Texture Biscuits to Elevate the Consumption Experience
Competitive Dynamics and Strategic Consolidation
Chart 12 Economic Context for Snacks
Chart 13 Real GDP Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in India
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Retail Volumes Rebound as Prices Stabilise and Chocolate Confectionery Becomes a Permissable Treat
Cadbury Bournville Contributes to a Return to Volume Growth for Tablets
Milkybar and Bournville Expand Their Appeal with Familiar and Premium Cues
Chart 19 Nestlé Milkybar Launches Butterscotch Bite to Refresh the Appeal of White Chocolate
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Premium Brands Expected to Expand Bite-Sized Ranges to Meet Health-Led Demand
Chart 23 Analyst Insight for Chocolate Confectionery
Functional Innovation and Transparent Labelling to Reshape Consumer Choices
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Mondelez Expands Premium Chocolate While Maintaining Mass Appeal
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Small Local Grocers Maintains Dominance While Quick Commerce Rises
Chart 28 Retail Channels 2021-2026
Health Consciousness and Premiumisation Shape New Product Development
Familiar Flavours and Cocoa Intensity Lead Recent Launches
Chart 29 Mondelez Adds 50% and 70% Dark Chocolate with Orange Variants to Widen Premium Permissible Consumption
Innovation Expands Consumption Occasions and Intensifies Competition
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real GDP Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in India
Key Data Insights
Gum Summary
Chart 36 Key Industry Trends for Gum
New Consumption Occasions and Rising Spending Contribute to Growth
Bubble Gum Captures Leadership through Wide Appeal and Affordability
Gud Gum Sparks Growth in Functional Chewing Gum with Energy and Wellness Focus
Chart 37 Gud Gum Launches Caffeinated Gum to Deliver Energy and Focus
Chart 38 Value Sales 2021-2031
Chart 39 Volume Sales 2021-2031
Chart 40 Value Sales by Category 2026
Functional Gum Launches Set to Reshape Daily Routines and Drive Demand
Premiumisation to Accelerate as Health Claims Win Urban Shoppers
Shifting Purchasing Patterns Will Challenge Impulse Sales and Favour Digital Innovation
Chart 41 Forecast Value Sales 2021-2031
Chart 42 Forecast Value Sales by Category 2026-2031
Perfetti Van Melle Secures Long-Term Advantage through Distribution and Branding
Chart 43 Company Shares 2026
Chart 44 Brand Shares 2026
Small Local Grocers Sustain Widespread Access and Brand Loyalty
Quick Commerce and E-Commerce Boost Premium Gum Sales among Urban Shoppers
Chart 45 Retail Channels 2021-2026
Shifting Consumer Priorities and Formulation Upgrades
Novel Ingredients and Packaging Formats
Strategic Shifts in Retail and Profitability
Chart 46 Economic Context for Gum
Chart 47 Real GDP Growth 2021-2031
Chart 48 Inflation 2021-2031
Chart 49 Consumer Context for Gum
Chart 50 Population 2021-2031
Chart 51 Population by Generation 2026
Sugar Confectionery in India
Key Data Insights
Sugar Confectionery Summary
Chart 52 Key Industry Trends for Sugar Confectionery
Innovative Bold Sour and Tangy Tastes Contribute to Growth, Moving Away From a Sweet Profile
Toffees, Caramels and Nougat Anchors Demand While Chewy Candies and Gummies and Jellies Surge
Fusion Flavours Reshape Product Launches and Competitive Strategy
Chart 53 Parle Launches Fusion Confectionery to Provide Unique Dual Flavour Experiences
Chart 54 Value Sales 2021-2031
Chart 55 Volume Sales 2021-2031
Chart 56 Value Sales by Category 2026
Continued Growth Expected to Be Driven by Fusion Flavour Launches, Redefining Value
Chewy Candies and Gummies and Jellies Will Continue to Drive the Fastest Value and Volume Growth
Chart 57 Analyst Insight for Sugar Confectionery
Vitamin-Enriched Launches and Larger Packs to Reshape Business Models
Chart 58 Forecast Value Sales 2021-2031
Chart 59 Forecast Value Sales by Category 2026-2031
Parle Products Leverages Portfolio Breadth to Sustain Leadership as Fragmentation Persists
Chart 60 Company Shares 2026
Chart 61 Brand Shares 2026
Impulse Sales through Small Local Grocers Remain Dominant
Chart 62 Retail Channels 2021-2026
Shifting Taste Profiles and Health Consciousness Shape New Product Development
Dual-Layer Formats and Local Flavours Lead Recent Product Launches
Strategic Launches Revitalise Category Interest and Alter the Competitive Dynamics
Chart 63 Economic Context for Sugar Confectionery
Chart 64 Real GDP Growth 2021-2031
Chart 65 Inflation 2021-2031
Chart 66 Consumer Context for Sugar Confectionery
Chart 67 Population 2021-2031
Chart 68 Population by Generation 2026
Ice Cream in India
Key Data Insights
Ice Cream Summary
Chart 69 Key Industry Trends for Ice Cream
Cavinkare Redefines Indulgence with Infusion-Led Premium Offerings
Ice Cream Works Drives Healthy Indulgence with Zero-Sugar Innovation
Chart 70 Ice Cream Works Launches Zero Added Sugar Ice Cream Range to Offer Healthy Indulgence
Impulse Offerings Drive Growth as Retail Channels Diversify
Chart 71 Value Sales 2021-2031
Chart 72 Volume Sales 2021-2031
Chart 73 Value Sales by Category 2026
Brands Expected to Elevate Functionality and Seasonal Editions to Drive Year-Round Demand
Impulse Ice Cream Will Continue to Dominate Due to the Hot Climate and Constant Launches
Chart 74 Analyst Insight for Ice Cream
Chart 75 Forecast Value Sales 2021-2031
Chart 76 Forecast Value Sales by Category 2026-2031
Gujarat Co-Operative Leads a Fragmented and Competitive Environment
Magnum Ice Cream Company’S Acquisition of a Stake in Kwality Wall's Drives Innovation and Competition
Chart 77 Company Shares 2026
Chart 78 Brand Shares 2026
Small Local Grocers Sustains Impulse Buying with Last-Mile Reach
Quick Commerce Accelerates Premium Consumption and Reshapes At-Home Demand
Chart 79 Retail Channels 2021-2026
Premiumisation and Health-Conscious Formulations Drive Innovation
Infusion-Led Formats and Zero-Sugar Recipes Exemplify Recent Product Developments
Chart 80 Cavinkare Launches Infusion-Led Premium Ice Cream Range to Elevate Flavour and Experience
Strategic Acquisitions and Heightened Competition Redefine the Business Landscape
Chart 81 Economic Context for Ice Cream
Chart 82 Real GDP Growth 2021-2031
Chart 83 Inflation 2021-2031
Chart 84 Consumer Context for Ice Cream
Chart 85 Population 2021-2031
Chart 86 Population by Generation 2026
Savoury Snacks in India
Key Data Insights
Savoury Snacks Summary
Chart 87 Key Industry Trends for Savoury Snacks
Rising Spending on Food and a Growing Focus on Health Impact Snacks
Healthy Snacking Drives Dynamism for Nuts, Seeds and Trail Mixes
Crax and Twirtles Drive Innovation by Targeting Health and Affordability
Chart 88 DFM Foods Democratises Healthy Snacking with Launch of Affordable INR10 Crax Ragi Chips
Chart 89 Value Sales 2021-2031
Chart 90 Volume Sales 2021-2031
Chart 91 Value Sales by Category 2026
Haldiram and Bikaji to Leverage Regional Flavours to Capture Shifting Habits
Healthier Options and Quick Commerce Set to Drive Health and Convenience Innovation
Chart 92 Analyst Insight for Savoury Snacks
Chart 93 Forecast Value Sales 2021-2031
Chart 94 Forecast Value Sales by Category 2026-2031
Pepsico and Haldiram Use Innovation and Pricing to Defend Leadership
Chart 95 Company Shares 2026
Chart 96 Brand Shares 2026
Small Local Grocers Maintains Reach as Quick Commerce Reshapes Impulse Snacking
Chart 97 Retail Channels 2021-2026
Evolving Consumer Demands and Formulation Shifts
Breakthroughs in Fortification and Flavour Profiles
Chart 98 Twirtles Launches Healthier Chips with Protein and Essential Vitamins
Competitive Restructuring and Strategic Adaptation
Chart 99 Economic Context for Savoury Snacks
Chart 100 Real GDP Growth 2021-2031
Chart 101 Inflation 2021-2031
Chart 102 Consumer Context for Savoury Snacks
Chart 103 Population 2021-2031
Chart 104 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in India
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 105 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Premiumisation and Health-Focused Launches Drive Higher Value Than Volume Growth
Sweet Biscuits Dominates Due to Affordability and Culture
Chart 106 Sunfeast Farmlite Launches Sugar-Free Cookies Range for Healthy Indulgence
High Protein Trend Drives Significant Growth for Snack Bars
Chart 107 Value Sales 2021-2031
Chart 108 Volume Sales 2021-2031
Chart 109 Value Sales by Category 2026
Snack Bar Brands Set to Leverage Affordability and Nutrition to Boost Repeat Purchases
Chart 110 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Brands Expected to Accelerate Health-Driven Innovation as Consumer Scrutiny Rises
Chart 111 Forecast Value Sales 2021-2031
Chart 112 Forecast Value Sales by Category 2026-2031
Britannia and Parle Maintain Dominance, While Challengers in Snack Bars Have an Impact
Chart 113 Company Shares 2026
Chart 114 Brand Shares 2026
Small Local Grocers Maintains Dominance While Urban Shoppers Embrace Quick Commerce
Chart 115 Retail Channels 2021-2026
Functional Ingredients and Transparent Messaging Shape New Product Development
Alternative Grains and Strategic Marketing Define Recent Launches
Chart 116 SuperYou Launches Mega Protein Wafer with 20G Protein to Elevate Healthy Snacking
Enhanced Competition and Evolving Consumption Occasions Transform the Category
Chart 117 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 118 Real GDP Growth 2021-2031
Chart 119 Inflation 2021-2031
Chart 120 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 121 Population 2021-2031
Chart 122 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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