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2026 Developments
Snacks in Italy records value growth surpassing volume expansion in 2026. This resilience is underpinned by a marked transformation in consumer habits, as snacks become firmly woven into daily routines, functioning as substitutes for meals and providing both convenience and targeted nutritional benefits. The landscape is fragmented, with the leading players sustaining loyalty through ongoing innovation, emotional brand positioning and a focus on trusted quality, while emerging brands capture growth through health-driven niches and functional claims. Supermarkets retain distribution leadership due to their proximity and ability to support frequent, impulse-driven purchases, while e-commerce remains limited by the physical immediacy central to snack consumption. Brands seeking to succeed must invest in premiumisation, smaller portion formats and compelling product storytelling, while leveraging partnerships and agile innovation to address both health and indulgence in a market where consumers are price-sensitive but willing to pay for quality and differentiated experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Italy?
- Which are the leading brands in Snacks in Italy?
- How are products distributed in Snacks in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Italy
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Innovation and Daily Repositioning Drive Italian Snacks in 2026
Health, Quality and Everyday Relevance Drive Italy’S Snacking
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Health, Wellness and Functional Snacking to Drive Repeat Purchases
Chart 4 Analyst Insight for Snacks
Savoury Snacks Maintain Lead and Set to Outpace Rivals in Growth
Emotional Storytelling and Collaborations to Spark New Consumer Engagement
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Ferrero Spa Strengthens Lead through Innovation and Emotional Appeal
Tonitto 1939 Captures Growth by Targeting Health and Innovation Niches
Specialist Ice Cream Divisions Reshape Competitive Dynamics
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Supermarkets Leverage Proximity to Secure Leadership in Snack Sales
Online Channels Unlock Exploration but Remain Niche for Snacks
Shifting Foodservice and Retail Dynamic Fuelled by Cost Pressures and Social Occasions
Chart 9 Retail Channels 2021-2026
Ciboci Embeds Functional Vegan Snacks into Daily Eating Habits
Chart 10 Ciboci and Snack Stapling
Noberasco Redefines Permissible Indulgence with Flavour-Focused Fruit Snacks
Chart 11 Viva La Frutta Range
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Italy
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Esg Demands Escalate with Brands Increasing Sustainability Investments
Consumer Shift Spurs Demand for Purity and Intense Flavours
Premiumisation and Playfulness Drive Chocolate Confectionery Trends
Chart 19 Value Sales 2021-2031
Chart 20 Volume Sales 2021-2031
Chart 21 Value Sales by Category 2026
Brands to Elevate Premium Chocolate with Single-Origin Focus
Price Pressures to Drive Traceability and Sustainability Forward
Chart 22 Analyst Insight for Chocolate Confectionery
Chart 23 Forecast Value Sales 2021-2031
Chart 24 Forecast Value Sales by Category 2026-2031
Ferrero Spa Leverages Emotional Branding to Sustain Leadership Amid New Premium Launches
Health-First Chocolate Fuels Choco Zero’S Climb
Chart 25 Company Shares 2026
Chart 26 Brand Shares 2026
Supermarkets and Hypermarkets Drive Impulse and Value-Led Purchasing
E-Commerce Maintains Relevance with Premium Gifting and Seasonal Peaks
Chart 27 Retail Channels 2021-2026
Luigi Zaini Spa Expands Premium Appeal with High-Cocoa and Zero-Sugar Tablets
Chart 28 Luigi Zaini Spa Chocolate
Ferrero Strengthens Supply Chain Resilience through Sustainability and Traceability Initiatives
Chart 29 Ferrero Sustainability Report
Licensing and Entertainment Partnerships Fuel Indulgent Chocolate Purchases
Premium Launches and Free-From Innovation Signal Diversifying Chocolate Consumer Preferences
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Italy
Key Data Insights
Gum Summary
Perfetti Van Melle Redefines Consumer Experience with Functional Launches
Vivident Vibes Targets Gen Z with Sensory Innovation and Wellness Cues
Chart 36 New Vivident Vibes
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Chewing Gum to Maintain Leadership with Functional Marketing
Edutainment and Functional Claims to Reshape Consumer Perceptions and Usage
Chart 40 Forecast Value Sales 2021-2031
Chart 41 Forecast Value Sales by Category 2026-2031
Perfetti Van Melle Srl Secures Dominance through Brand Strength and Innovation
Chart 42 Company Shares 2026
Chart 43 Brand Shares 2026
Supermarkets and Food Specialists Capture Impulse-Driven Gum Sales
Chart 44 Retail Channels 2021-2026
Chart 45 Economic Context for Gum
Chart 46 Real Gdp Growth 2021-2031
Chart 47 Inflation 2021-2031
Chart 48 Consumer Context for Gum
Chart 49 Population 2021-2031
Chart 50 Population by Generation 2026
Sugar Confectionery in Italy
Key Data Insights
Sugar Confectionery Summary
Chart 51 Key Industry Trends for Sugar Confectionery
Brands Capitalise on Innovation to Attract Younger Buyers
Broad Appeal and Product Innovation Drive Gummies and Jellies to Fastest Growth
Chart 52 Value Sales 2021-2031
Chart 53 Volume Sales 2021-2031
Chart 54 Value Sales by Category 2026
Brands to Boost Engagement through Health and Licensing
Retailers to Drive Consolidation and Efficiency with Exclusive Ranges and Digital Engagement
Chart 55 Forecast Value Sales 2021-2031
Chart 56 Forecast Value Sales by Category 2026-2031
Perfetti Van Melle Srl Drives Growth with Brand Innovation and Engagement
Chart 57 Company Shares 2026
Chart 58 Brand Shares 2026
Supermarkets Sustain Impulse-Driven Growth with Strategic Shelf Placement
Retail E-Commerce Captures Seasonal and Niche Gifting Occasions
Chart 59 Retail Channels 2021-2026
Perfetti Van Melle Reshape Consumer Expectations with Health-Led Launches
Chart 60 New Frisk Sours
Brand-Led Innovation Expands Occasions and Intensifies Competition
Chart 61 Economic Context for Sugar Confectionery
Chart 62 Real Gdp Growth 2021-2031
Chart 63 Inflation 2021-2031
Chart 64 Consumer Context for Sugar Confectionery
Chart 65 Population 2021-2031
Chart 66 Population by Generation 2026
Ice Cream in Italy
Key Data Insights
Ice Cream Summary
Chart 67 Key Industry Trends for Ice Cream
Brands Leverages Snack Partnerships to Boost Year-Round Sales
Brands Attract Health-Conscious Buyers with Plant-Based and Smaller-Format Innovation
Sustained Food Expenditure and Premiumisation Drive Stable Value Growth
Chart 68 Value Sales 2021-2031
Chart 69 Volume Sales 2021-2031
Chart 70 Value Sales by Category 2026
Brands to Focus on the Stapling of Snacks to Capture New Demand
Brands to Accelerate Product Partnerships to Drive Year-Round Engagement
Chart 71 Analyst Insight for Ice Cream
Chart 72 Forecast Value Sales 2021-2031
Chart 73 Forecast Value Sales by Category 2026-2031
Magnum Icc Italy Srl Maintains Leadership as Private Label Gains Traction
Unilever and Nestlé Restructure Ice Cream Divisions
Tonitto 1939 Accelerates on the Wellness Wave
Chart 74 Company Shares 2026
Chart 75 Brand Shares 2026
Supermarkets Continue to Drive Everyday Ice Cream Purchases
Retail E-Commerce Faces Logistical Barriers as Impulse Rules
Multipacks and Premium Formats Reshape In-Home Ice Cream Habits
Chart 76 Retail Channels 2021-2026
Tonitto 1939 Redefines Everyday Snacking with Brand Partnerships
Chart 77 Brand Collaborations Drives Growth
Sammontana Expands Appeal with Plant-Based and Mindful Options
Chart 78 Plant-Based Ice Cream
Chart 79 Economic Context for Ice Cream
Chart 80 Real Gdp Growth 2021-2031
Chart 81 Inflation 2021-2031
Chart 82 Consumer Context for Ice Cream
Chart 83 Population 2021-2031
Chart 84 Population by Generation 2026
Savoury Snacks in Italy
Key Data Insights
Savoury Snacks Summary
Chart 85 Key Industry Trends for Savoury Snacks
Special Editions and Global Cuisines Drive Demand with Innovative Flavour Launches
Demand for Baked, High-Protein and Plant-Based Snacks Surge
Packaging Innovation Emerges as New Growth Lever
Chart 86 Value Sales 2021-2031
Chart 87 Volume Sales 2021-2031
Chart 88 Value Sales by Category 2026
Flavour Innovation and Special-Editions to Boost Future Growth
Nutrition Education to Shift Consumer Demand and Growth
Health-Conscious Snackers to Fuel Competitive Shakeup
Chart 89 Forecast Value Sales 2021-2031
Chart 90 Forecast Value Sales by Category 2026-2031
Leading Players Sustain Leadership as Private Label Grows
Chart 91 Company Shares 2026
Chart 92 Brand Shares 2026
Supermarkets Sustain Lead by Offering Range and Value
Chart 93 Retail Channels 2021-2026
Pringles Expands Portfolio with Spicy Flavour Enhancements
Chart 94 Pringles Hot Range
Healthy, Plant-Based Snacks Reshape Competitive Dynamics
Snack Italy Srl Targets Niche Growth in Italian Snacking
Chart 95 Fiorentini Hummus Chips
Chart 96 Economic Context for Savoury Snacks
Chart 97 Real Gdp Growth 2021-2031
Chart 98 Inflation 2021-2031
Chart 99 Consumer Context for Savoury Snacks
Chart 100 Population 2021-2031
Chart 101 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Italy
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 102 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Shifting Consumption Habits and Multifunctional Formats Fuel Growth
Health-Driven Innovation Propels Snack Bars and Fruit Snacks Growth
Brands Sustain Innovation to Counter Private Label Competition
Chart 103 Value Sales 2021-2031
Chart 104 Volume Sales 2021-2031
Chart 105 Value Sales by Category 2026
Health and Wellness Trends to Drive Functional Snacking Expansion
Innovation in Health and Indulgence to Shape New Product Launches
Chart 106 Forecast Value Sales 2021-2031
Chart 107 Forecast Value Sales by Category 2026-2031
Barilla Alimentare Spa Leverages Heritage and Innovation to Reinforce Leadership
Ferrero Spa Targets Growth with Indulgent New Launch
Chart 108 Company Shares 2026
Chart 109 Brand Shares 2026
Supermarkets Maintain Reach as In-Store Promotions Drive Sales
Retail E-Commerce Remains a Niche for Impulse-Led Snacking
Chart 110 Retail Channels 2021-2026
Madi Ventura Expands Plant-Based Protein Bars to Capture Everyday Snacking
Chart 111 Ventura Protein Bar
Matilde Vicenzi and Nestlé Drive Premiumisation with Limited-Edition Filled Biscuits
Chart 112 Grisbì and Kitkat Collab
Chart 113 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 114 Real Gdp Growth 2021-2031
Chart 115 Inflation 2021-2031
Chart 116 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 117 Population 2021-2031
Chart 118 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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