Select Country Report
2026 Developments
Snacks in Mexico are expected to deliver robust growth in 2026, with value sales increasing to MXN420,573 million and an acceleration in growth to 8%, demonstrating stronger momentum than the broader context of cautious household spending. The attractiveness of snacks is underpinned by rising food expenditure, resilient demand for affordable treats and a dynamic retail landscape, although mounting competition from discounters and private-label products is reshaping the path to success. For brands to thrive, a focus on value, strategic innovation and adaptation to evolving consumer expectations is imperative, particularly as the market shifts towards selective indulgence, product familiarity and multi-channel engagement.
USD 2,450
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Mexico?
- Which are the leading brands in Snacks in Mexico?
- How are products distributed in Snacks in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Mexico
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Discounter Expansion Intensifies Competition for Established Brands
Chart 2 Affordable Lookalikes and the Changing Biscuit Market
Walmart’S Value-Driven Biscuits Lose Ground to Discounter Lookalikes
Panditas Stretches into Chocolate to Unlock New Consumption Occasions
Chart 3 Expanding Consumption Occasions in Snacks
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Consumer Expenditure Bolsters the Growth of Snacks
Sweet Biscuits Retain Leadership as Value and Innovation Drive Demand
Rising Logistics Costs and Selective Indulgence Reshape Competitive Strategies
Chart 6 Forecast Value Sales 2021-2031
Chart 7 Forecast Value Sales by Category 2026-2031
Pepsico and Grupo Herdez Reinforce Leadership through Distribution
Chart 8 Analyst Insight for Snacks
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
Small Grocers Sustain Impulse Sales as Discounters Gain Share
Delivery Platforms and Retail Partnerships Narrow the E-Commerce Gap
Chart 11 Retail Channels 2021-2026
Discounters and Lookalike Brands Shift Consumer Loyalty
Panditas Leverages Consumer Insights to Expand Occasions
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in Mexico
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Companies Leverage Value Packs to Meet Changing Shopper Needs
Chart 19 Expanding Formats Drive Accessibility and Variety
Tablets Maintain Leadership Due to Broad Accessibility
Chart 20 Sporting Events as Catalysts for Limited-Edition Launches
Brands Harness Sporting Events to Drive Limited Editions
Chart 21 Value Sales 2021-2031
Chart 22 Volume Sales 2021-2031
Chart 23 Value Sales by Category 2026
New Entrants and Premium Brands Intensify Competition and Drive Innovation
Premiumisation, Health Focus and Pricing Strategies Reshape Product Portfolios
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Hershey and Mondelez Gain Momentum as Innovation Narrows the Gap
Chart 26 Analyst Insight for Chocolate Confectionery
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Small Grocery Retailers Drive Impulse Buying
Convenience Stores and E-Commerce Platforms Perform Well
Chart 29 Retail Channels 2021-2026
Nestlé and Mars Expand Value Packs to Remain Budget-Friendly
Kit Kat and Snickers Capture Demand with Limited-Edition Launches
Hershey and Mondelez Gain Share by Innovating Formats and Flavours
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in Mexico
Key Data Insights
Gum Summary
Chart 36 Key Industry Trends for Gum
Mood-Driven Campaigns Sustain Brand Relevance
Chewing Gum Retains Leadership as Bubble Gum Stabilises
Chart 37 Bubbaloo and Mood Driven Creativity
Bubbaloo Drives Emotional Engagement to Counter Volume Decline
Chart 38 Value Sales 2021-2031
Chart 39 Volume Sales 2021-2031
Chart 40 Value Sales by Category 2026
Major Players Accelerate Youth Innovation as Smaller Brands Exit
Chewing Gum Maintains Volume Lead, While Bubble Gum Outpaces in Growth
Players Shift to Flavour Innovation and Digital Engagement to Stay Relevant
Chart 41 Forecast Value Sales 2021-2031
Chart 42 Forecast Value Sales by Category 2026-2031
Mondelez Expands Distribution and Secures Unrivalled Dominance
Chart 43 Analyst Insight for Gum
Chart 44 Company Shares 2026
Chart 45 Brand Shares 2026
Oxxo and Small Grocers Sustain Impulse Sales through Convenience
Uber and Rappi Partnerships Expand Digital Impulse Occasions
Chart 46 Retail Channels 2021-2026
Bubbaloo Harnesses Mood-Based Marketing to Drive Relevance
Mondelez Amplifies Brand Leadership through Digital Engagement
Chart 47 Economic Context for Gum
Chart 48 Real Gdp Growth 2021-2031
Chart 49 Inflation 2021-2031
Chart 50 Consumer Context for Gum
Chart 51 Population 2021-2031
Chart 52 Population by Generation 2026
Sugar Confectionery in Mexico
Key Data Insights
Sugar Confectionery Summary
Chart 53 Key Industry Trends for Sugar Confectionery
Brands Innovate with Spicy Flavours to Attract Younger Consumers
Gummies and Jellies Sustain Lead as Spicy Launches Drive Excitement
Chart 54 Lucas Launches New Spicy Mango Gummies
Chewy Candies Poised for Growth
Chart 55 Value Sales 2021-2031
Chart 56 Volume Sales 2021-2031
Chart 57 Value Sales by Category 2026
Players Invest in Reformulation and Sensory Innovation
Gummies and Jellies Sustain Leadership as Innovation Drives Volume Gains
Brand Leaders Respond to Health Focus and Regulation with New Product Strategies
Chart 58 Forecast Value Sales 2021-2031
Chart 59 Forecast Value Sales by Category 2026-2031
Mondelez Pricing Opens Space for Value-Focused Rivals
Chart 60 Analyst Insight for Sugar Confectionery
Chart 61 Company Shares 2026
Chart 62 Brand Shares 2026
Small Local Grocers Sustain Impulse Sales through Proximity
Uber, Rappi and Oxxo Partnerships Fuel Digital Impulse Potential
Chart 63 Retail Channels 2021-2026
Lucas, Skwinkles and Pelón Pelo Rico Accelerate Spicy Innovation
Mondelez Pricing Strategy Enables Rivals to Capture Value-Focused Consumers
Chart 64 Economic Context for Sugar Confectionery
Chart 65 Real Gdp Growth 2021-2031
Chart 66 Inflation 2021-2031
Chart 67 Consumer Context for Sugar Confectionery
Chart 68 Population 2021-2031
Chart 69 Population by Generation 2026
Ice Cream in Mexico
Key Data Insights
Ice Cream Summary
Chart 70 Key Industry Trends for Ice Cream
Brands Use Tactical Promotions to Defend Volume and Value
Chart 71 Brands Boost Sales through Discounts
Impulse Offerings and Multipacks Drive Volume as Brands Compete on Price
Chart 72 Spicy Innovation Meets Approval from Youthful Tastebuds
Flamin’ Hot Mango Launches Spark Flavour Experimentation
Chart 73 Value Sales 2021-2031
Chart 74 Volume Sales 2021-2031
Chart 75 Value Sales by Category 2026
Retailers Boost Refrigerated Space to Increase Impulse Purchases
Impulse Offerings Retain Volume Lead as New Players Fuel Innovation
Event-Driven Consumption and Regulatory Shifts Alter Brand Strategies
Chart 76 Forecast Value Sales 2021-2031
Chart 77 Forecast Value Sales by Category 2026-2031
Magnum and Helados Holanda Leverage Brand Strength and Reach to Sustain Dominance
Chart 78 Analyst Insight for Ice Cream
Santa Clara Expands Distribution and Flavour Range to Boost Growth
Chart 79 Company Shares 2026
Chart 80 Brand Shares 2026
Small Local Grocers Continue to Lead Sales
Convenience Retailers Shine, While Logistical Barriers Restrict E-Commerce
Chart 81 Retail Channels 2021-2026
Santa Clara and Häagen-Dazs Engage Consumers through Classic and Creative Flavours
Helados Holanda and Magnum Drive Growth through Pricing and Reach
Chart 82 Economic Context for Ice Cream
Chart 83 Real Gdp Growth 2021-2031
Chart 84 Inflation 2021-2031
Chart 85 Consumer Context for Ice Cream
Chart 86 Population 2021-2031
Chart 87 Population by Generation 2026
Savoury Snacks in Mexico
Key Data Insights
Savoury Snacks Summary
Chart 88 Key Industry Trends for Savoury Snacks
Brands Leverage Format Diversity to Capture Cautious Shoppers
Salty Snacks Innovate through Accessible and Sharing Packs
Chart 89 Accessible Formats Drive Everyday Consumption
Brands Harness Local Flavour Rituals to Fuel Innovation and Engagement
Chart 90 Ruffles Pique Interest with Black Salsa Chips
Chart 91 Value Sales 2021-2031
Chart 92 Volume Sales 2021-2031
Chart 93 Value Sales by Category 2026
Meat Snacks and Nuts Outpace Chips as Consumers Seek Added Value
Manufacturers Pivot to Functional and Premium to Manage Cost Pressures
Health-Driven Innovation and Regulation Accelerate Product Reformulation
Chart 94 Forecast Value Sales 2021-2031
Chart 95 Forecast Value Sales by Category 2026-2031
Sabritas Reinforces Dominance as Meat Snacks Gain Ground
Chart 96 Analyst Insight for Savoury Snacks
Chart 97 Company Shares 2026
Chart 98 Brand Shares 2026
Small Local Grocers Drive Impulse Buying and Brand Visibility
Convenience Retailers Expand Reach through Delivery Partnerships and Product Range
Oxxo and Delivery Apps Help Unlock E-Commerce's Potential
Chart 99 Retail Channels 2021-2026
Sabritas Broadens Formats to Sustain Value-Driven Demand
Sabritas Accelerates Flavour Innovation by Embedding Local Rituals
Paketaxo and Mixed Packs Boost Value through Variety and Brand Equity
Chart 100 Economic Context for Savoury Snacks
Chart 101 Real Gdp Growth 2021-2031
Chart 102 Inflation 2021-2031
Chart 103 Consumer Context for Savoury Snacks
Chart 104 Population 2021-2031
Chart 105 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Mexico
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 106 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Kaneliux Challenges Established Leader to Win Price-Focused Shoppers
Chart 107 Mini Troyanas: Expanding Consumption Occasions through Format
Mini Troyanas Reposition Everyday Snacking
Value-Led Innovation Narrows Margins and Heightens Rivalry
Chart 108 Kaneliux: A Challenger Inspired by a Market Icon
Chart 109 Value Sales 2021-2031
Chart 110 Volume Sales 2021-2031
Chart 111 Value Sales by Category 2026
Multipack Strategies Reshape Pricing as Affordability Takes Centre Stage
Protein Bars and Fruit Snacks Attract Health-Focused Shoppers
Bakery Chains and Fresh Snacks Redefine Daily Snacking Routines
Chart 112 Forecast Value Sales 2021-2031
Chart 113 Forecast Value Sales by Category 2026-2031
Pepsico and Bimbo Reinforce Leadership through Distribution and Brand Strength
Chart 114 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 115 Company Shares 2026
Chart 116 Brand Shares 2026
Small Local Grocers Sustain Impulse Buying and Defend Share
Uber and Rappi Partnerships with Oxxo Redefine E-Commerce Sales
Chart 117 Retail Channels 2021-2026
Kaneliux Leverages Affordable Formats to Challenge Established Favourites
Mini Troyanas Expand Daily Routines with Versatile Snacking Occasions
Affordable Innovation Drives Rivalry and Reshapes Value Dynamics
Chart 118 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 119 Real Gdp Growth 2021-2031
Chart 120 Inflation 2021-2031
Chart 121 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 122 Population 2021-2031
Chart 123 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
-
- Bubble Gum
- Chewing Gum
-
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
-
-
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
-
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
-
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!