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2026 Developments
South Africa’s snacks landscape in 2026 demonstrates robust nominal growth with retail value rising, yet this advance is propelled almost exclusively by price increases as opposed to genuine consumption gains. Compared to regional patterns, the market’s resilience is notable, but constrained household budgets mean that volume growth lags, and shoppers are increasingly sensitive to both price points and pack sizes. The overall attractiveness of snacks remains high given the scale of spend and entrenched consumer habits, but reliance on inflation-driven value growth signals a need for manufacturers to adapt, as resistance to further price increases is becoming more apparent and private label products are poised to gain traction. Success will depend on strategies that combine affordability, locally resonant innovation and distribution breadth, particularly as shopper loyalty becomes more fragile and regulatory uncertainty looms over product formulation and labelling.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in South Africa?
- Which are the leading brands in Snacks in South Africa?
- How are products distributed in Snacks in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in South Africa
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Price-Led Growth Fuels Snacks Value as Volume Remains under Pressure
Brands Leverage Local Insights to Grow Flavoured Chips
Affordability and Shrinkflation Reshape Consumer Value Perceptions
Chart 2 Value Sales 2021-2031
Chart 3 Value Sales by Category 2026
Affordable and Innovative Formats to Sustain Snacks Growth through 2031
Local Insight, Healthy Innovation and Regulation to Shape Outlook
Chart 4 Analyst Insight for Snacks
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Simba (Pty) Ltd Maintains Lead by Leveraging Local Flavours and Reach
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Supermarkets Widen Lead as Consumer Habits Drive Channel Choice
Retail E-Commerce Gains Share but Remains a Niche Channel
Chart 9 Retail Channels 2021-2026
Cadbury Dairy Milk Shapes Consumer Habits with Affordable Pack Sizes
Chart 10 Cadbury My Size 12G Bar
Simba and Wellington’S Partnership Boosts Local Flavour Innovation
Chart 11 Local Flavours Preferred
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in South Africa
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Cadbury Drives Resilience as Consumers Seek Affordable Treats
Countlines Maintain Lead as Boxed Assortments Show Resilience
Affordability Strategies and Insight-Led Launches Unlock Growth at Entry Price Points
Chart 19 Insight-Driven Launches
Chart 20 Value Sales 2021-2031
Chart 21 Volume Sales 2021-2031
Chart 22 Value Sales by Category 2026
Countlines to Adapt Pack Sizes to Sustain Affordable Indulgence
Chart 23 Analyst Insight for Chocolate Confectionery
Small Pack Launches and Premium Innovation to Reshape Consumer Choice
Chart 24 Forecast Value Sales 2021-2031
Chart 25 Forecast Value Sales by Category 2026-2031
Top Players Leverage Distribution and Pack Architecture to Sustain Leadership
Chart 26 Company Shares 2026
Chart 27 Brand Shares 2026
Supermarkets Capture Impulse Purchases with Broad Product Reach
Retail E-Commerce Steadily Expands Its Foothold in Impulse Treats
Chart 28 Retail Channels 2021-2026
Cadbury Maintains Accessibility by Introducing Ultra-Affordable Pack Sizes
Chart 29 Cadbury Launches 12G Bar
Kitkat Elevates Indulgence with Premium, Insight-Led Slab Innovation
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in South Africa
Key Data Insights
Gum Summary
Volume Growth Recovers as Chewing Gum Outperforms Bubble Gum in Value Sales
Stimorol’S Double-Layered Gum Captures Youth with Bold Flavours and Lasting Taste
Chart 36 Value Sales 2021-2031
Chart 37 Volume Sales 2021-2031
Chart 38 Value Sales by Category 2026
Brands to Invest in Functional Benefits to Retain Consumer Loyalty
Chewing Gum to Attract Innovation as Bubble Gum Stagnates
Rising Food Spend and New Regulations to Reshape Product Development
Chart 39 Forecast Value Sales 2021-2031
Chart 40 Forecast Value Sales by Category 2026-2031
Mondelez South Africa (Pty) Ltd Sustains Lead through Brand Heritage and Product Diversity
Chart 41 Company Shares 2026
Chart 42 Brand Shares 2026
Supermarkets Boost Gum Sales with High-Traffic Impulse Placements
Hypermarkets Gain Momentum as Supermarket Growth Declines
Chart 43 Retail Channels 2021-2026
Chart 44 Economic Context for Gum
Chart 45 Real Gdp Growth 2021-2031
Chart 46 Inflation 2021-2031
Chart 47 Consumer Context for Gum
Chart 48 Population 2021-2031
Chart 49 Population by Generation 2026
Sugar Confectionery in South Africa
Key Data Insights
Sugar Confectionery Summary
Chart 50 Key Industry Trends for Sugar Confectionery
Youth Drive Flavour Experimentation as Brands Shift to Impulse-Led Growth
Gummies and Jellies Maintain Leadership and Toffees, Caramels and Nougats Lead Growth
Chart 51 Value Sales 2021-2031
Chart 52 Volume Sales 2021-2031
Chart 53 Value Sales by Category 2026
Gen Z to Drives Impulse-Led Growth through Novelty and Sharing
Gummies and Jellies Expand as Medicated Confectionery Leads Growth
Regulatory Shifts to Lead to Product Re-Labelling and Reformulations
Chart 54 Forecast Value Sales 2021-2031
Chart 55 Forecast Value Sales by Category 2026-2031
Tiger Consumer Brands Ltd Leverages Brand Trust and Distribution to Defend Its Lead
Chart 56 Company Shares 2026
Chart 57 Brand Shares 2026
Supermarkets Secure Dominance through Assortment and Impulse Appeal
Retail E-Commerce Grows by Attracting Convenience Seekers
Chart 58 Retail Channels 2021-2026
Youth-Focused Launches Accelerate Competition and Flavour Development
Chart 59 Think Flavour New Range
Chart 60 Economic Context for Sugar Confectionery
Chart 61 Real Gdp Growth 2021-2031
Chart 62 Inflation 2021-2031
Chart 63 Consumer Context for Sugar Confectionery
Chart 64 Population 2021-2031
Chart 65 Population by Generation 2026
Ice Cream in South Africa
Key Data Insights
Ice Cream Summary
Chart 66 Key Industry Trends for Ice Cream
Brands Strategise with Portion-Controlled Options as Budgets Tighten
Insight-Driven Marketing Triggers Premiumisation and Quality Storytelling
Chart 67 Value Sales 2021-2031
Chart 68 Volume Sales 2021-2031
Chart 69 Value Sales by Category 2026
Supermarkets to Boost Growth by Targeting Value and Premium Needs
Marcel’S to Leverages Frozen Yoghurt Innovation to Capture Health-Focused Demand
Smaller Formats and Targeted Moments to Reshape Value and Premium Strategies
Chart 70 Forecast Value Sales 2021-2031
Chart 71 Forecast Value Sales by Category 2026-2031
Country Fresh and Paddle Pop Sustain Trust through Household Presence
Chart 72 Company Shares 2026
Chart 73 Brand Shares 2026
Supermarkets Drive High-Volume Sales through Broad Product Reach
Chart 74 Retail Channels 2021-2026
Häagen-Dazs Elevates Indulgence as Brands Target Quality-Led Growth
Magnum Mini Drives Shrinkflation as Affordability Pressures Reshape Choices
Chart 75 Magnum Mini Ice Cream
Chart 76 Economic Context for Ice Cream
Chart 77 Real Gdp Growth 2021-2031
Chart 78 Inflation 2021-2031
Chart 79 Consumer Context for Ice Cream
Chart 80 Population 2021-2031
Chart 81 Population by Generation 2026
Savoury Snacks in South Africa
Key Data Insights
Savoury Snacks Summary
Chart 82 Key Industry Trends for Savoury Snacks
Brands Leverage Affordability to Drive Maize Snack Competition
Insight-Driven Marketing Drives Flavour Experimentation and Consumer Engagement
Chart 83 Value Sales 2021-2031
Chart 84 Volume Sales 2021-2031
Chart 85 Value Sales by Category 2026
Brands to Tailor Pack Sizes and Pricing to Defend Volumes
Salty Snacks to Maintain Leadership as Innovation Supports Resilience
De-Gramming and Flavour Variety to Reshape Consumer Engagement
Chart 86 Forecast Value Sales 2021-2031
Chart 87 Forecast Value Sales by Category 2026-2031
Simba (Pty) Ltd Leverages Heritage and Innovation to Defend Leadership
Chart 88 Company Shares 2026
Chart 89 Brand Shares 2026
Supermarkets Consolidate Shopper Loyalty through Assortment and Promotions
Retail E-Commerce Gains Traction as Affordability Drives Trial
Chart 90 Retail Channels 2021-2026
Cheetos Adapts Pack Sizes to Meet Price Sensitivity
Chart 91 Cheetos Launch
Jumpin Jack Hot Honey Translates Flavour Trends into Trial
Chart 92 New Popcorn Flavour
Chart 93 Economic Context for Savoury Snacks
Chart 94 Real Gdp Growth 2021-2031
Chart 95 Inflation 2021-2031
Chart 96 Consumer Context for Savoury Snacks
Chart 97 Population 2021-2031
Chart 98 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in South Africa
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 99 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Sweet Biscuits Cement Their Role as an Everyday Household Staple
Affordability and Small-Pack Innovation Unlock Accessible Indulgence
Chart 100 Value Sales 2021-2031
Chart 101 Volume Sales 2021-2031
Chart 102 Value Sales by Category 2026
Price Sensitivity Drives Smaller Packs and Cautious Spending
Smaller Pack Formats and Value Innovation Shape Competition
Chart 103 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 104 Forecast Value Sales 2021-2031
Chart 105 Forecast Value Sales by Category 2026-2031
National Brands Ltd Sustains Lead with Heritage-Driven Bakers as Rivals See Share Erosion
Chart 106 Company Shares 2026
Chart 107 Brand Shares 2026
Supermarkets Sustain Dominance through Broad Range and Shopper Traffic
Retail E-Commerce Remains a Minor Challenger
Chart 108 Retail Channels 2021-2026
Woolworths Snack Bars Offer Multi-Pack Formats to Support Gradual, Budget-Conscious Consumption
Oreo 5-Pack's Low-Entry Pricing Drives Impulse Purchases through Everyday Channels
Chart 109 Oreo 5-Pack Ye-R5
Chart 110 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 111 Real Gdp Growth 2021-2031
Chart 112 Inflation 2021-2031
Chart 113 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 114 Population 2021-2031
Chart 115 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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