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2026 Developments
Snacks in the US is experiencing value growth driven by premium launches and innovation, yet faces challenges as volume remains subdued and cost pressures persist, mirroring wider North American patterns. Competitive intensity is increasing, with leading companies leveraging acquisitions and portfolio diversification to offset organic slowdown, while the emergence of e-commerce and warehouse clubs is accelerating channel fragmentation. Brands that aim to succeed should focus on clear functional benefits, portion control, and intentional ingredient choices, using targeted product design and digital engagement to defend share as consumer behaviour becomes more selective and regulatory scrutiny intensifies.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in USA?
- Which are the leading brands in Snacks in USA?
- How are products distributed in Snacks in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in the US
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Value-Led Growth and Strategic Pack Sizing in Us Snacks
Savoury Innovation Moves beyond Established Spicy Flavours
Chart 2 Takis All Intense, Not All Spicy Campaign
Rxbar Leverages Functionality to Capture Premium Spending
Chart 3 Rxbar Expands High Protein Line
Chart 4 Value Sales 2021-2031
Chart 5 Value Sales by Category 2026
Premium-Focused Product Shifts to Constrain Volume but Drive Value Gains
Regulatory Shifts and Consumer Intentionality to Reshape Product Portfolios
Chart 6 Analyst Insight for Snacks
Socioeconomic Changes and Value Orientation Set to Favour Premium Innovation
Chart 7 Forecast Value Sales 2021-2031
Chart 8 Forecast Value Sales by Category 2026-2031
Frito-Lay Co Retains Leadership of Snacks in the Us
Ferrero Launches Nutella Ice Cream to Capture Premium Demand
Chart 9 Company Shares 2026
Chart 10 Brand Shares 2026
E-Commerce and Warehouse Clubs Gain Share as Grocery Retailers Lose Ground
E-Commerce Gains Momentum as Consumers Seek Choice and Value
Ai Integration and Digital Partnerships Boost Online Snack Visibility
Chart 11 Retail Channels 2021-2026
Shifting Priorities Towards Functionality and Transparency
Premium Formats and Novel Flavour Experiences
Strategic Consolidation and Portfolio Optimisation
Chart 12 Economic Context for Snacks
Chart 13 Real Gdp Growth 2021-2031
Chart 14 Inflation 2021-2031
Chart 15 Consumer Context for Snacks
Chart 16 Population 2021-2031
Chart 17 Population by Generation 2026
Chocolate Confectionery in the US
Key Data Insights
Chocolate Confectionery Summary
Chart 18 Key Industry Trends for Chocolate Confectionery
Hershey Raises Prices as Affordability Pressures Reshape Consumer Habits
Chart 19 Reese’S Continues to Expand Big Cup Options, Lowering Cocoa Exposure
Countlines Drive Overall Demand as Tablets Attract Premium Shoppers
Mondelez Focuses on Sustainability Credentials
Chart 20 Mondelez Celebrates Achieving 100% Cocoa Life Sourcing
Chart 21 Value Sales 2021-2031
Chart 22 Volume Sales 2021-2031
Chart 23 Value Sales by Category 2026
Premiumisation and Glp-1 Uptake Set to Reshape Chocolate Consumption
Countlines to Retain Lead as Tablets Capture Premium Demand
Chart 24 Analyst Insight for Chocolate Confectionery
Navigating Supply Shocks through Innovation
Chart 25 Forecast Value Sales 2021-2031
Chart 26 Forecast Value Sales by Category 2026-2031
Hershey and Mars Wrigley Hold Firm as New Brands Disrupt on Price and Innovation
Chart 27 Company Shares 2026
Chart 28 Brand Shares 2026
Hypermarkets and Supermarkets Lose Share to Retail E-Commerce as Price Pressures Drive Change
Warehouse Clubs and Private Label Attract Shoppers Facing Cost Pressures
Retail E-Commerce Outpaces Impulse Channels by Enabling Bulk and Direct Sales
Chart 29 Retail Channels 2021-2026
Shifting Formulations and Enhanced Consumer Engagement
Flavour Diversification and Celebrity-Led Market Entry
Competitive Restructuring and the Rise of Bulk Retail
Chart 30 Economic Context for Chocolate Confectionery
Chart 31 Real Gdp Growth 2021-2031
Chart 32 Inflation 2021-2031
Chart 33 Consumer Context for Chocolate Confectionery
Chart 34 Population 2021-2031
Chart 35 Population by Generation 2026
Gum in the US
Key Data Insights
Gum Summary
Chart 36 Key Industry Trends for Gum
Inflation and Shifting Habits: the Divergent Performance of Us Gum
Chewing Gum Sustains Leadership as Innovation Targets Value Seekers
5 Gum Evolution Delivers Experience-Led Flavour Innovation
Chart2 Gum Evolution Unveiled with New Flavour-Shifting Variant
Chart 37 Value Sales 2021-2031
Chart 38 Volume Sales 2021-2031
Chart 39 Value Sales by Category 2026
Value Growth and Premiumisation Amidst Stagnant Volumes
Supply Chain Vulnerabilities and Import Reliance
Chart 40 Analyst Insight for Gum
Functional Innovation to Be Driven by Glp-1 Medications
Chart 41 Forecast Value Sales 2021-2031
Chart 42 Forecast Value Sales by Category 2026-2031
Mars Wrigley Accelerates Brand Investment to Widen Lead over Rivals
Functional Gum Launches Target New Occasions and Energise Demand
Chart 43 Company Shares 2026
Chart 44 Brand Shares 2026
Hypermarkets Defend Leading Position as Impulse Shifts Persist
Retail E-Commerce Accelerates as Frictionless Buying Reshapes Habits
Chart 45 Retail Channels 2021-2026
The Shift Towards Purposeful and Benefit-Led Consumption
Energy and Wellness Formulations Enter the Mainstream
Competitive Restructuring and the Middle-Tier Squeeze
Chart 46 Economic Context for Gum
Chart 47 Real Gdp Growth 2021-2031
Chart 48 Inflation 2021-2031
Chart 49 Consumer Context for Gum
Chart 50 Population 2021-2031
Chart 51 Population by Generation 2026
Sugar Confectionery in the US
Key Data Insights
Sugar Confectionery Summary
Chart 52 Key Industry Trends for Sugar Confectionery
Sweet Substitution: How the Cocoa Crisis Is Fuelling a Sugar Renaissance
Skittles Sparks Consumer Interest by Blending Sweet and Spicy Flavours
Chart 53 Skittles Gummies Fuego Demonstrates Strong Pull of Innovation
Chewy Candies and Mints Drive Volume Growth Amid Cocoa Crisis
Chart 54 Value Sales 2021-2031
Chart 55 Volume Sales 2021-2031
Chart 56 Value Sales by Category 2026
Innovation to Sustain Value Growth
Chewy Candies to Maintain Leadership as Mints Accelerate
Chart 57 Analyst Insight for Sugar Confectionery
Regulatory Reformulations and Premium Launches Will Reshape Consumer Choices
Chart 58 Forecast Value Sales 2021-2031
Chart 59 Forecast Value Sales by Category 2026-2031
Ferrara and Mars Wrigley Respond to Challenger Gains with New Launches
Chart 60 Company Shares 2026
Chart 61 Brand Shares 2026
Target Leverages Collaborations to Boost Impulse Sales and Exclusivity
Skittles and Tiktok Accelerate E-Commerce and Product Discovery
Chart 62 Retail Channels 2021-2026
Evolving Consumer Preferences and Digital Discovery
Strategic Collaborations and Textural Breakthroughs
Market Share Shifts and Regulatory Pressures
Chart 63 Economic Context for Sugar Confectionery
Chart 64 Real Gdp Growth 2021-2031
Chart 65 Inflation 2021-2031
Chart 66 Consumer Context for Sugar Confectionery
Chart 67 Population 2021-2031
Chart 68 Population by Generation 2026
Ice Cream in the US
Key Data Insights
Ice Cream Summary
Chart 69 Key Industry Trends for Ice Cream
Balancing Inflationary Pressures with Value-Driven Innovation
Chart 70 Consumers Leave Convenience for Value Options
Healthier Alternatives Drive Frozen Yoghurt Outperformance
Chart 71 Frozen Yoghurt Wins with Perceived Healthy Indulgence
Navigating Economic Turbulence: the Drive for Efficiency and Consolidation
Chart 72 Value Sales 2021-2031
Chart 73 Volume Sales 2021-2031
Chart 74 Value Sales by Category 2026
Bulk Multi-Packs to Drive Value as Convenience Retail Contracts
Take-Home to Maintain Lead as Portion Control Prevails
Chart 75 Analyst Insight for Ice Cream
Frozen Yoghurt to Gain Further Momentum as Health Claims and Innovation Align
Chart 76 Forecast Value Sales 2021-2031
Chart 77 Forecast Value Sales by Category 2026-2031
Competitive Landscape Reinforces Top Brand Stability
Chart 78 Company Shares 2026
Chart 79 Brand Shares 2026
Supermarkets Hold Lead as Convenience Closures Spur Bulk Buying
E-Commerce Gains Ground as In-Store Impulse Wanes
Chart 80 Retail Channels 2021-2026
Maximising Perceived Value through Functional Enhancements
Elevating Legacy Formats with Novel Ingredients and Textures
Securing Market Share and Strengthening Brand Resilience
Chart 81 Economic Context for Ice Cream
Chart 82 Real Gdp Growth 2021-2031
Chart 83 Inflation 2021-2031
Chart 84 Consumer Context for Ice Cream
Chart 85 Population 2021-2031
Chart 86 Population by Generation 2026
Savoury Snacks in the US
Key Data Insights
Savoury Snacks Summary
Chart 87 Key Industry Trends for Savoury Snacks
Boulder Canyon’S Value Strategy Outpaces Volume Stagnation
Chart 88 Consumers Seek Improved Manufacturing and Ingredient Formulations to Justify Costs
Chomps Redefines Everyday Protein with Chicken Innovation
Chart 89 Chomps Continues Meat Craze with Chicken Stick Launch
Portion Control Captures Health-Conscious Consumers
Chart 90 Value Sales 2021-2031
Chart 91 Volume Sales 2021-2031
Chart 92 Value Sales by Category 2026
Premium Product Launches to Target Affluent Shoppers as Price Rises
Convenience Packaging and Seasonal Launches to Reshape Consumer Choices
Chart 93 Analyst Insight for Savoury Snacks
Rising Demand for Intentional Snacking Set to Drive Premium Innovation
Chart 94 Forecast Value Sales 2021-2031
Chart 95 Forecast Value Sales by Category 2026-2031
Mars Inc Looks to Strengthen Snacking Reach as Frito-Lay Defends Leadership
Chart 96 Company Shares 2026
Chart 97 Brand Shares 2026
Supermarkets and Hypermarkets Lose Share as Shoppers Seek Value
Ai-Driven Brand Strategies Boost Online Sales Growth
Chart 98 Retail Channels 2021-2026
Catalysts for Premiumisation and Formulation Shifts
Strategic Execution in Modern Snacking Portfolios
Market Polarisation and Value Creation
Chart 99 Economic Context for Savoury Snacks
Chart 100 Real Gdp Growth 2021-2031
Chart 101 Inflation 2021-2031
Chart 102 Consumer Context for Savoury Snacks
Chart 103 Population 2021-2031
Chart 104 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in the US
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Chart 105 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
Resilience in the Snack Aisle: Consumer Trade-Offs between Indulgence and Wellness
Protein-Focused Snack Bars Reposition Nutrition as a Daily Pantry Essential
Chart 106 Protein Bars Shift From Gym Niche to Pantry Staple
Loacker’S Seasonal Launches Reinforce Premiumisation Amid Declining Indulgent Snack Volumes
Chart 107 Costco Exclusives Highlight Demand for Convenient Pack Sizes, Premium Goods, and Seasonal Appeal
Chart 108 Value Sales 2021-2031
Chart 109 Volume Sales 2021-2031
Chart 110 Value Sales by Category 2026
Snack Bar Brands to Leverage Functional Claims to Drive Routine Purchases
Chart 111 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
Functional Benefits and Regulatory Shifts Set to Reshape Brand Innovation and Pricing
Chart 112 Forecast Value Sales 2021-2031
Chart 113 Forecast Value Sales by Category 2026-2031
Mars Absorbs Legacy Snack Brands, Reshaping Entry Barriers for Rivals
Chart 114 Company Shares 2026
Chart 115 Brand Shares 2026
Warehouse Clubs and E-Commerce Draw Share From Supermarkets
Influencer-Backed Snack Bars Drive Online Gains for Omnichannel Retailers
Chart 116 Retail Channels 2021-2026
Functional Formulations and Digital-First Strategies
Breakthroughs in Nutritional Engineering and Plant-Based Snacking
Market Consolidation and the Rise of E-Commerce Barriers
Chart 117 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 118 Real Gdp Growth 2021-2031
Chart 119 Inflation 2021-2031
Chart 120 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 121 Population 2021-2031
Chart 122 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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