Dermatologicals is expected to see a deceleration in its current retail value growth rate in 2020 compared to 2019 since the category relies heavily on imports. The Algerian government’s import restrictions are having a devastating impact on dermatologicals with frequent stock shortages.
Several dermatologicals’ product areas benefited over the review period from growing urbanisation and increasing awareness of these products by consumers living in Algeria’s large cities. Sales of OTC dermatologicals are generated mainly by branded products with high unit prices.
State-owned pharmaceutical company Saidal Algerie SpA maintains its leading position in the dermatologicals category in Algeria in 2020, and indeed saw a value share increase. The company has high production capacity and also imports numerous medicines.
URGO group, Zambon Co SpA and GlaxoSmithKline Plc among the top five leading players in the category in 2020. International brand names benefit from their reputation for higher quality across all OTC categories.
In the forecast period, dermatologicals is expected to increase constant retail value growth after 2020 as the country recovers from the pandemic, but at a slower rate than that of the review period. This is likely to be the result of changing consumer habits, growing urbanisation, and increasing awareness of such products among consumers.
Hair loss treatments saw slower retail value growth in 2020 than in the previous year but is likely to gradually recover at the start of the forecast period but then lose momentum in the medium term. The hair loss treatments category is experiencing ongoing success, particularly among women who wear Muslim headscarves, as friction often causes hair loss.
Despite the increasing education of the Algerian population, the conditions treated by products in certain dermatologicals categories, such as haemorrhoid treatments and vaginal antifungals, are expected to remain embarrassing for many consumers in the country. Indeed, most chemists/pharmacies in Algeria only offer these products behind-the-counter; it is often only in wealthy neighbourhoods of large cities that some of these products can be purchased off the shelf without having to consult a member of staff.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Medicated Skin Care research and analysis database.
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