Executive Summary

Oct 2019
PROSPECTS
Consumer spending power influences performance of dermatologicals in 2019

The dermatologicals category was led by only essential types in 2019. This was due to the rational behaviour of consumers given their reduced spending power.

Nature of local cuisine contributes to demand for haemorrhoid treatments

Urbanisation and a growing amount of sedentary work, in combination with high-fat-content local food, results in widespread haemorrhoid problems among consumers. This pushed haemorrhoid treatments to demonstrate notable growth in 2019.

Trend towards self-medication to generate further growth in coming years

Further retail value growth is anticipated over the forecast period as consumers look to self-medication for dermatological complaints, especially minor ones, in order to save on visits to professionals, such as cosmetologists. The exchange rate will be the major factor contributing to dermatologicals’ performance over the forecast period.

COMPETITIVE LANDSCAPE
Lorinden from Jelfa SA enjoys position as first aid kit essential

Jelfa SA, with its Lorinden brand, continued to lead the dermatologicals category in 2019. This product is commonly used by many consumers, and has thus become an essential component in home first aid kits.

Lower prices benefit Terfalin, Exzoderil and Triderm

Terfalin, Exzoderil and Triderm appeared to be the leaders of growth in 2019 due to their comparably lower prices compared with previously more famous Lamisil and Nizoral. Constrained spending power pushed consumers towards cheaper antifungal alternatives.

Expanding ranges and promotional strategies boost haemorrhoid treatments and vaginal antifungals

A stronger offer of haemorrhoid treatments and vaginal antifungals was evident at the end of the review period, supported by local distributors’ promotions. The most vigorously promoted haemorrhoid treatments included Relif (Istituto de Angeli) and Natalsid (Nizhfarm).

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Dermatologicals in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Consumer spending power influences performance of dermatologicals in 2019
Nature of local cuisine contributes to demand for haemorrhoid treatments
Trend towards self-medication to generate further growth in coming years

COMPETITIVE LANDSCAPE

Lorinden from Jelfa SA enjoys position as first aid kit essential
Lower prices benefit Terfalin, Exzoderil and Triderm
Expanding ranges and promotional strategies boost haemorrhoid treatments and vaginal antifungals

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Impact of delicate economic balance and constrained consumer spending power evident across the market
Azerbaijani consumers value quality, herbal/traditional products perceived as less potentially harmful
Consumers like international products’ quality, but local products’ prices
Drugstores/parapharmacies remain dominant due to strict controls
Preventative measure and general health trend set to influence market performance, underpinned by economic and demographic factors

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources