The dermatologicals category was led by only essential types in 2019. This was due to the rational behaviour of consumers given their reduced spending power.
Urbanisation and a growing amount of sedentary work, in combination with high-fat-content local food, results in widespread haemorrhoid problems among consumers. This pushed haemorrhoid treatments to demonstrate notable growth in 2019.
Further retail value growth is anticipated over the forecast period as consumers look to self-medication for dermatological complaints, especially minor ones, in order to save on visits to professionals, such as cosmetologists. The exchange rate will be the major factor contributing to dermatologicals’ performance over the forecast period.
Jelfa SA, with its Lorinden brand, continued to lead the dermatologicals category in 2019. This product is commonly used by many consumers, and has thus become an essential component in home first aid kits.
Terfalin, Exzoderil and Triderm appeared to be the leaders of growth in 2019 due to their comparably lower prices compared with previously more famous Lamisil and Nizoral. Constrained spending power pushed consumers towards cheaper antifungal alternatives.
A stronger offer of haemorrhoid treatments and vaginal antifungals was evident at the end of the review period, supported by local distributors’ promotions. The most vigorously promoted haemorrhoid treatments included Relif (Istituto de Angeli) and Natalsid (Nizhfarm).
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This industry report originates from Passport, our Consumer Health market research database.