Executive Summary

Oct 2019
PROSPECTS
Growing consumer emphasis on beauty

The development of a more holistic approach to health and wellbeing is merging with an increasing interest in beauty and body-consciousness amongst Pakistani consumers. This trend is being supported by the expansion of the young urban middle class and the growing influence of Western culture resulting from increasing access to the internet, and social media in particular.

Increasing onus on brand development strategies

The changing character of consumer demand and the threat of growing competition from beauty and personal care manufacturers, as well as from areas such as functional food and dietary supplements, is set to place a growing onus on dermatologicals manufacturers’ brand development strategies during the forecast period. Manufacturers are likely to require increasing investment in marketing activity to establish distinctive brand identities suited to modern consumer demand preferences.

Growth across all categories

Medicated shampoos and topical germicidals/antiseptics remained by far the largest categories in dermatologicals in 2019, with antiparasitics/lice (head and body) treatments, hair loss treatments and nappy (diaper) rash treatments the only other categories to register more than negligible value sales. The largest categories were also the most dynamic in the final year of the review period, as established product recognition provided a platform for expansion in line with evolving consumer attitudes.

COMPETITIVE LANDSCAPE
Selsun medicated shampoo gives Abbott the lead

Abbott Laboratories is the clear leader in dermatologicals, primarily as a result of the strength of the Selsun brand in medicated shampoos. Selsun Blue Shampoo and Selsun Shampoo dominate medicated shampoos and are the only brands to individually register a significant value share in the category.

Foreign players benefit from significant resources

Foreign players dominate dermatologicals, with Reckitt Benckiser, GSK Consumer Healthcare, English Laboratories and Brookes Pharmaceutical Laboratories following up behind Abbott. The way in which Dettol has become the second largest dermatologicals brand in Pakistan and a household name through significant advertising on TV, in stores and through digital channels highlights the competitive advantages of major multinational players.

Emphasis on hygiene

Increasing hygiene-awareness, underpinned by the more general increase in consumer health-consciousness and issues relating to densely populated urban environments, is proving to be a key driver of growth in dermatologicals, boosting demand for brands that address issues such as lice, fungal infections and nappy rash. Manufacturers are also playing a part in raising consumer-awareness of hygiene in their marketing activity, with a particular emphasis on targeting mothers.

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Dermatologicals in Pakistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Pakistan?
  • What are the major brands in Pakistan?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Pakistan - Category analysis

HEADLINES

PROSPECTS

Growing consumer emphasis on beauty
Increasing onus on brand development strategies
Growth across all categories

COMPETITIVE LANDSCAPE

Selsun medicated shampoo gives Abbott the lead
Foreign players benefit from significant resources
Emphasis on hygiene

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Pakistan - Industry Overview

EXECUTIVE SUMMARY

City living boosting demand across consumer health
DRAP expected to maintain price control despite 2019 increase
Major multinationals continue to dominate
Advice from store staff growing in importance in light of self-medication trend
Favourable conditions for ongoing growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources