Executive Summary

Oct 2019
PROSPECTS
Unhealthy lifestyles lead to skin problems and demand for dermatologicals

Despite recent growth in popularity, healthy lifestyles have not yet become the norm for many Ukrainians. Sedentary lifestyles, obesity, the wide use of household chemicals and stress are leading to increased incidences of skin conditions such as haemorrhoids, eczema and rashes.

Some dermatologicals still suffer from stigma, despite wider advertising

Some dermatologicals categories, such as haemorrhoid treatments, vaginal antifungals and antiparasitics/lice (head and body) treatments, still carry a stigma. Manufacturers attempt to attract consumers to such products through wider public coverage.

Ageing population set to drive growth in specific categories

Another factor driving demand for dermatologicals in Ukraine is the ageing population. Whilst the overall consumer base is set to decline due to the falling population, the share of people aged 65+ is expected to increase, which will lead to growth of around half a million in the number of people in this age groups over the next five years.

COMPETITIVE LANDSCAPE
Multinationals have established a strong foothold in dermatologicals in Ukraine

Foreign companies fare particularly well in dermatologicals in Ukraine, appealing to consumers with their wide assortments of branded medicines. Multinationals Bayer (Relief, Bepanthen and Canesten), Sandoz Ukraine (Exoderil and Acick) and GSK Consumer Healthcare (Lamisil, Zovirax, Clotrimazol and Fenistil Gel) together accounted for between and third and half of retail value sales in dermatologicals in 2019.

Branded dermatologicals prevail over generic products due to perceived efficacy

Dermatologicals is very much a brand-led category, with the exception of topical germicidals/antiseptics, in which cheap generics such as iodine and viride nitens solution are common. Local brands tend to focus on offering efficient but cheap generics with a long history of use, such as clotrimazole, which remains popular.

Wide product range and convenient formats appeal to consumers

Unlike generics, brands usually offer a wide product assortment, with a range of formats from which to choose, to offer convenience to consumers and bring greater profits. For example, within topical antifungals, the spray format was a recent trend.

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Dermatologicals in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Ukraine?
  • What are the major brands in Ukraine?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Ukraine - Category analysis

HEADLINES

PROSPECTS

Unhealthy lifestyles lead to skin problems and demand for dermatologicals
Some dermatologicals still suffer from stigma, despite wider advertising
Ageing population set to drive growth in specific categories

COMPETITIVE LANDSCAPE

Multinationals have established a strong foothold in dermatologicals in Ukraine
Branded dermatologicals prevail over generic products due to perceived efficacy
Wide product range and convenient formats appeal to consumers

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Economic recovery plays a key role, with rising incomes boosting sales
Strong self-medication trend despite growing concerns
Consumer health is a battlefield for big players, both international and local
Chemists/pharmacies still dominates, but sees a constant share decline
Despite challenges, strong growth expected, boosted by preventative medication

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2018-2019

DEFINITIONS

SOURCES

Summary 2 Research Sources