Dermatologicals is expected is register moderate value growth in line with 2020. The pandemic is not having a significant effect on the product area.
Foreign companies have a strong presence in dermatologicals in Ukraine, appealing to consumers with their wide assortments of branded medicines. Multinationals Bayer (Relief, Bepanthen and Canesten), Sandoz Ukraine (Exoderil and Acick) and GSK Consumer Healthcare (Lamisil, Zovirax, Clotrimazol and Fenistil Gel) together accounted for between and third and half of retail value sales in dermatologicals in 2021.
With more time spent at home during lockdowns, many Ukrainians had more time to focus on self-care. Hair loss treatments in particular benefitted and is expected to post the highest current value growth in 2021.
Overall, dermatologicals will register moderate constant value growth over the forecast period. The largest product area in terms of value sales is topical antifungals, such as Exoderil, and this will continue to be the best-selling brands.
The ageing population of the country is also expected to continue driving growth across the forecast period of dermatologicals. The population of over 65-years-olds is increasing in Ukraine, and this will boost sales of hair loss treatments and other skin treatments.
As consumers’ incomes increase, following the recovery of the economy, it is expected that there will be more interest in branded dermatologicals as consumers will place more weight on efficacy in their purchasing decision than price. Unlike generics, brands usually offer a wide product assortment, with a range of formats from which to choose, to offer convenience to consumers and thus bring greater profits.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!