Increasing awareness and availability will continue to support the growth of dermatologicals in Tunisia in the forecast period. Categories with added cosmetic value, such as medicated shampoos, will particularly benefit from increasing availability in Tunisia.
E-commerce has experienced great development in all sectors in Tunisia apart from pharmaceutical sector, which remains monopolised by pharmacies and parapharmacies. The number of online sales sites has increased rapidly in the country, mainly offering cosmetic products.
Sales of OTC dermatologicals are likely to continue to be mainly generated by branded products in Tunisia, with domestic manufacturers in the dominant position and imports not required, as many global brands are produced locally under licence. International offerings have a positive perception among local consumers, with recognition and awareness of the products boosted by their wide advertisement on French television channels, in view of the prohibition of advertising of dermatologicals in Tunisia.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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