Executive Summary

Oct 2019
PROSPECTS
Dermatologicals see strong growth due to rising consumer awareness

Dermatologicals is expected to continue recording healthy value growth and sales over the forecast period, encouraged by the rising urbanisation and increasing consumer awareness. Dermatologicals is also predicted to benefit from the trend of self-medication.

Dermatologicals see strong growth as trust in advice rises

Dermatologicals is set to register much faster retail value growth over the forecast period than over the review period. This is due to the increasing consumer confidence, as they begin to trust dermatologists advice and recommendations.

Growth over the forecast period as consumers have faith in dermatological offerings

Over the forecast period, the rising availability and frequent new product developments will continue to boost growth and value sales. In addition, dermatologicals is set to perform well thanks to customer acceptance of the items on offer and their effectiveness.

COMPETITIVE LANDSCAPE
Laboratoires Opalia Tunisia leads dermatologicals

Laboratoires Opalia Tunisie remained the leading player in dermatologicals in Tunisia during 2019. The domestic player continued to enjoy strong popularity due to its long-standing presence and reliance on its performance among consumers.

Advertising ban benefits international offerings

In 2019, advertising for dermatologicals was still prohibited in Tunisia. However, some international offerings such as Ecorex or Betadine were widely advertised on French television channels that were watched by many Tunisians.

Domestic manufacturers dominate dermatologicals

Sales of dermatologicals was still dominated by domestic manufacturers, given that global brands available were locally produced under licence. In a fragmented competitive environment, domestic brands increased their presence through the expansion of distribution in retail channels.

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Dermatologicals in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Tunisia?
  • What are the major brands in Tunisia?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Tunisia - Category analysis

HEADLINES

PROSPECTS

Dermatologicals see strong growth due to rising consumer awareness
Dermatologicals see strong growth as trust in advice rises
Growth over the forecast period as consumers have faith in dermatological offerings

COMPETITIVE LANDSCAPE

Laboratoires Opalia Tunisia leads dermatologicals
Advertising ban benefits international offerings
Domestic manufacturers dominate dermatologicals

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

A low supply of medication and health and wellbeing shaped consumer health
Steady growth for most of consumer health as Tunisians self-medicate
Threats to consumer health include the advertising ban and illegal products
Most consumer healthcare products are purchased in chemists/pharmacies
Positive results will be sustained across the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources