Dermatologicals is expected to continue recording healthy value growth and sales over the forecast period, encouraged by the rising urbanisation and increasing consumer awareness. Dermatologicals is also predicted to benefit from the trend of self-medication.
Dermatologicals is set to register much faster retail value growth over the forecast period than over the review period. This is due to the increasing consumer confidence, as they begin to trust dermatologists advice and recommendations.
Over the forecast period, the rising availability and frequent new product developments will continue to boost growth and value sales. In addition, dermatologicals is set to perform well thanks to customer acceptance of the items on offer and their effectiveness.
Laboratoires Opalia Tunisie remained the leading player in dermatologicals in Tunisia during 2019. The domestic player continued to enjoy strong popularity due to its long-standing presence and reliance on its performance among consumers.
In 2019, advertising for dermatologicals was still prohibited in Tunisia. However, some international offerings such as Ecorex or Betadine were widely advertised on French television channels that were watched by many Tunisians.
Sales of dermatologicals was still dominated by domestic manufacturers, given that global brands available were locally produced under licence. In a fragmented competitive environment, domestic brands increased their presence through the expansion of distribution in retail channels.
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This industry report originates from Passport, our Consumer Health market research database.