Dermatologicals will register moderate current value growth over the forecast period; however, the increasing popularity of natural and alternative products may dampen volume sales somewhat.
The population of over 65-year-olds is increasing in Denmark, and this will boost sales of hair loss treatments and other skin treatments over the forecast period. This consumer group will also boost sales of products for ailments that increase with age, such as haemorrhoid treatments and nappy (diaper) rash treatments, which are often used for pressure sores and incontinence dermatitis.
E-commerce sales of dermatologicals is set to continue to increase over the forecast period, making it even more important for players to optimise their online offerings and services. Certain products such as haemorrhoid treatments, vaginal antifungals and antiparasitics/lice treatments are especially popular online as there is still an element of social stigma and embarrassment associated with purchasing these products in a pharmacy or retailer, and some consumers prefer the relative anonymity of online shopping from the privacy of their own home and the ability to have products delivered in discreet packaging.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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