Executive Summary

Oct 2019
PROSPECTS
Rise in the causes of allergies helps drive demand for topical allergy remedies/antihistamines

Growth in the number of allergy sufferers helped to drive sales of topical allergy remedies/antihistamines in 2019.

Maturity could see some categories struggle for growth

Some more mature categories are expected to see relatively flat growth in retail volume terms over the forecast period. Topical antifungals for instance suffer from poor marketing activity and a lack of product development.

Booming tourism industry creates bigger audience for antipruritics

Antipruritics is the second-largest category in dermatologicals in Portugal and is set to be the most dynamic category over the forecast period in current value terms. Sales of these products are quite seasonal and grow strongly during the summer, when the proliferation of insects such as mosquitos is higher due to the warm autumn.

COMPETITIVE LANDSCAPE
Bayer maintains strong position thanks to familiar and trusted brands

Bayer Portugal remained one of the leading players in dermatologicals in 2019 with it relying on its recognised brands Canesten and Bepanthen. When it comes to dermatologicals Portuguese consumers typically look for trusted products that they are familiar with, as the risk perception regarding skin issues and treatments is high.

Halibut the brand of choice when it comes to nappy rash

Domestic brands also hold a strong position in dermatologicals in Portugal, with these gaining the trust of locals. For example, domestic brand Halibut from Laboratório Medinfar Produtos Farmacêuticos SA was the overall leading brand in 2019 thanks to its strong share in nappy (diaper) rash treatments.

GSK leads a fragmented category thanks to wider portfolio

Dermatologicals is a fragmented category with it covering a wide range of treatments, with many companies only present in one or two areas. GSK Consumer Healthcare is one of the exceptions to this and as such led the overall category in 2019.

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Dermatologicals in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Portugal?
  • What are the major brands in Portugal?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Portugal - Category analysis

HEADLINES

PROSPECTS

Rise in the causes of allergies helps drive demand for topical allergy remedies/antihistamines
Maturity could see some categories struggle for growth
Booming tourism industry creates bigger audience for antipruritics

COMPETITIVE LANDSCAPE

Bayer maintains strong position thanks to familiar and trusted brands
Halibut the brand of choice when it comes to nappy rash
GSK leads a fragmented category thanks to wider portfolio

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Portugal - Industry Overview

EXECUTIVE SUMMARY

Consumer health benefits from growing focus on health and wellness and willingness to self-medicate
Busy, urban lifestyles driving demand for effective OTC medication
GlaxoSmithKline and Pfizer combine businesses to become consumer health powerhouse
Chemists/pharmacies remains leading retail channel due to strong consumer trust
Consumer health set for new challenges and opportunities over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources