Executive Summary

Oct 2019
PROSPECTS
Strong competition from medical devices and cosmetic products limits growth of dermatologicals

Dermatologicals continued to record modest retail value growth in 2019. Growth was limited by competition from medical devices and cosmetic products, where regulations are less strict and innovation and strong marketing campaigns drove significant growth.

Growth in nappy (diaper) rash treatments due to high birth rates

Nappy (diaper) rash treatments recorded good retail value growth in 2019 and this is expected to accelerate over the forecast period as a result of the comparatively high birth rate in Israel. Another factor driving value growth is a certain shift towards premium products.

Medicated shampoos boosted by the entry of Head & Shoulders

Medicated shampoos recorded strong growth in 2019, partly thanks to the launch of Head & Shoulders Clinically Proven Solutions, which entered the market in late 2017. Head & Shoulders is widely recognised as a cosmetic shampoo brand which treats dandruff, and the Clinically Proven Solutions products were placed alongside the regular shampoo products rather than with other medicated shampoos, in separate aisles and shelves.

COMPETITIVE LANDSCAPE
Perrigo Israel Pharmaceuticals maintains its lead

Perrigo Israel Pharmaceuticals maintained its lead in dermatologicals in 2019. The player offers popular brands in a number of categories in dermatologicals, including Agisten in topical and vaginal antifungals and Fenips in cold sore treatments.

Dermo-cosmetic and natural products promoted by pharmacies

Dermo-cosmetics products and more natural products became increasingly popular in 2019, limiting growth of dermatologicals. This trend was particularly encouraged by online pharmacies and small pharmacies trying to differentiate themselves by their product portfolio and different buying experiences from mainstream outlets.

Bayer Israel gains share

Bayer Israel again succeeded in increasing its share in 2019 with its Bepanthen brand, which has several uses. In topical germicidals/antiseptics, Bepanthen Plus is the leading brand, while in nappy (diaper) rash treatments it is becoming more widely used; although positioned as a medical cream and thus also priced much higher than cosmetic nappy (diaper) rash treatments, the company is making efforts to educate parents to use it on a regular basis.

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Dermatologicals in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Israel?
  • What are the major brands in Israel?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Israel - Category analysis

HEADLINES

PROSPECTS

Strong competition from medical devices and cosmetic products limits growth of dermatologicals
Growth in nappy (diaper) rash treatments due to high birth rates
Medicated shampoos boosted by the entry of Head & Shoulders

COMPETITIVE LANDSCAPE

Perrigo Israel Pharmaceuticals maintains its lead
Dermo-cosmetic and natural products promoted by pharmacies
Bayer Israel gains share

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Israel - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to grow
Strict regulation limits consumer health developments
Teva Pharmaceutical Industries maintains its lead
Chained chemists/pharmacies and drugstores/parapharmacies lead, internet retailing grows steadily
Accelerating growth expected

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources