Dermatologicals will register moderate constant value growth over the forecast period, with the pandemic not having any long-term effect. However, with working from home expected to be more prevalent over the forecast period, consumers will have more time for self-care routines which could dampen value sales.
As many consumers become increasingly concerned and knowledgeable about the products they put on their skin, quality is fast becoming one of the most important factors when it comes to dermatologicals. Well-known brands generally enjoy higher levels of consumer trust when it comes to delivering high-quality ingredients and superior performance.
Value sales of dermatologicals through online channels is set to continue to increase over the forecast period, making it even more important for players to optimise their online offerings and service. Certain products such as haemorrhoid treatments, vaginal antifungals and antiparasitics/lice treatments are especially popular online as there is still some social stigma and embarrassment associated with purchasing these products in a pharmacy and some consumers feel more comfortable with the relative anonymity of online shopping.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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