Dermatologicals is a highly fragmented category, which is strongly influenced by prescription products. Moreso, with consumers returning to doctors for prescriptions after the period of pandemic-related surgery closures, this situation looks likely to prevail – at least in the short term.
Dermocosmetics is a subcategory expected to see increasing attention over the forecast period. Indeed, such products offer claims related to multiple benefits in skin care and skin protection, with natural ingredients, fortification with vitamins, and regenerative ingredients such as hyaluronic acid.
Women’s needs have been gaining more relevance in Peru in recent years, leading to previously “taboo” subjects being discussed and associated products seeing greater exposure. For example, sanitary napkin brands such as Kotex (Kimberly-Clark) and Nosotras (under the global Libresse brand which operates under different names in local markets, including the well-known Bodyform), have launched campaigns in which they seek to normalise menstruation.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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