Dermatologicals will register minimal constant value growth over forecast period. Many consumers are not familiar with OTC dermatological medicines and their uses and require a doctor or a pharmacist to recommend a certain product.
While value sales for paediatric dermatologicals are negligible, the product area will register strong growth over the forecast period. Nappy rash treatments in particular will be in high demand, as it is affordable, including brands such as Caresons Baby Care Formula.
Local players have a larger share in dermatologicals than many other consumer health products, with Regal being the largest local player. There is also an increasing presence of sustainability-focused domestic brands that offer affordable products which are safe and use natural ingredients.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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