Executive Summary

Sep 2019
PROSPECTS
Lessening of social stigma stimulates growth in vaginal antifungals

The social stigma associated with different skin conditions has waned in Latvia. Stigma traditionally surrounded categories such as haemorrhoid treatments and vaginal antifungals, which are generally regarded as very personal products.

Consumers will be increasingly willing to spend on hair loss treatments

Latvian consumers are becoming increasingly aware of and knowledgeable about different types of dermatologicals, including the fact that there are specific OTC products to prevent or slow down hair loss. Positive economic development and improved living standards allow consumers to spend on hair loss treatments, as these are the most expensive products in the category.

Competition from prescription medicines and beauty and personal care products

Although dermatologicals saw current value growth throughout the review period, the category experienced competition from two sides, which prevented stronger increases. When it comes to dermatological problems, many consumers visit a doctor to get a prescription.

COMPETITIVE LANDSCAPE
GSK Consumer Healthcare’s share boosted by Clotrimazolum GSK

GSK Consumer Healthcare continued to lead dermatologicals in value terms in 2019. It is mainly represented by its well-known and heavily marketed Exoderil brand for treating fungal foot infections, which was the second brand in 2019.

Fragmentation due to the specific nature of dermatological problems

There is a long list of players with small brands in specific categories within dermatologicals, which are included under “others”. These accounted for more than half of value sales at the end of the review period.

Local players have a presence in dermatologicals

Local player Rigas Farmaceitiska Fabrika ranked third in dermatologicals in value terms in 2019. Within this category the company is represented by well-known topical germicidals/antiseptics which have been popular in Latvia since the Soviet era.

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Dermatologicals in Latvia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Latvia?
  • What are the major brands in Latvia?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Latvia - Category analysis

HEADLINES

PROSPECTS

Lessening of social stigma stimulates growth in vaginal antifungals
Consumers will be increasingly willing to spend on hair loss treatments
Competition from prescription medicines and beauty and personal care products

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare’s share boosted by Clotrimazolum GSK
Fragmentation due to the specific nature of dermatological problems
Local players have a presence in dermatologicals

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Latvia - Industry Overview

EXECUTIVE SUMMARY

Positive performance, but slower increase due to population decline
Self-medication remains a strong growth driver
Brand loyalty maintains the lead of well-known established brands
Pharmacy chains dictate distribution and product choice
Growth despite population decline, with opportunities in niche segments

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources