After a strong period of growth, value sales of dermatologicals will stagnate in the forthcoming years. Products in this category are not a daily necessity and with the cost of living rising in Latvia, consumers are likely to prioritise essential OTC medicines.
As social restrictions relax in the aftermath of the COVID-19 pandemic, there could be a notable increase in cold sore cases. As such, there is likely to be greater demand for cold sore treatments in the first two years of the forecast period, tailing off to low growth in the rest of the forecast period.
After a surge in value sales in 2020, vaginal antifungals saw demand reduce back to normal levels, although the category faces moderate growth potential. The social stigma associated with different skin conditions is waning in Latvia, supporting sales for categories such as vaginal antifungals, which are generally regarded as very personal products.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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