Dermatologicals is set to perform well throughout the forecast period, with all categories expected to post solid growth in volume and current value terms. Overall demand will remain buoyant thanks to favourable demographic trends and the fact that the incidence and severity of different skin conditions in Morocco are increasing due to lifestyle and dietary factors, rising urbanisation, environmental pollution and climate change.
Rising image-consciousness in Morocco – particularly among young adults – will also have a positive influence on the performance of dermatologicals over the forecast period. On the one hand, as consumers become more concerned about their physical appearance, they are increasingly inclined to purchase OTC medications to treat common skin and hair conditions and prevent them from worsening.
While retail distribution of dermatologicals will continue to be heavily concentrated in pharmacies over the forecast period, purchases of such products via the e-commerce channel should increase steadily. The latter trend has been underway for several years, but has recently gained momentum as pandemic-induced changes have made Moroccans more comfortable with online shopping and compelled store-based retailers to step up investment in their digital sales and marketing capabilities.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.
See All of Our DefinitionsThis report originates from Passport, our Medicated Skin Care research and analysis database.
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