Nappy (diaper) rash treatments continued to be the most dynamic category in dermatologicals in 2019, with this expected to continue over the forecast period. Busier lifestyles and the continued use of reusable diapers by some Moroccans is leading to less frequent diaper changes, which is pushing up the demand for diaper treatments.
Dermatologicals recorded stable current value growth in 2019. The category is full of national and international brands that respond to the needs of different types of conditions and consumer segments.
Although they still hold relatively small value shares of overall sales in dermatologicals, the drugstores/parapharmacies and internet retailing channels continue to chip away at the share held by the dominant chemists/pharmacies channel. Dermatologicals through drugstores/parapharmacies are sold at a lower price compared to chemists/pharmacies.
Laboratoires Laprophan continued to lead dermatologicals in Morocco in 2019 due to its diversified product range. Its two leading brands are Betadine and Systral, which are present in the main distribution channels of chemists/pharmacies, drugstores/parapharmacies and internet retailing.
Competition is coming from international products sold via Instagram and Facebook accounts. Moroccans are keen to try new products and test new brands, especially when there is discussion on social media about their effectiveness.
Natural remedies to treat certain dermatological issues are very popular in Morocco, representing strong competition for OTC products. Social media has helped boost the usage of these natural solutions.
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This industry report originates from Passport, our Consumer Health market research database.