Executive Summary

Oct 2019
PROSPECTS
Nappy (diaper) rash treatments most dynamic but hair loss treatments struggles to grow

Nappy (diaper) rash treatments continued to be the most dynamic category in dermatologicals in 2019, with this expected to continue over the forecast period. Busier lifestyles and the continued use of reusable diapers by some Moroccans is leading to less frequent diaper changes, which is pushing up the demand for diaper treatments.

Dermatologicals to benefit from positive macroeconomic trends

Dermatologicals recorded stable current value growth in 2019. The category is full of national and international brands that respond to the needs of different types of conditions and consumer segments.

Parapharmacies and internet retailing continue to eat into pharmacies’ share

Although they still hold relatively small value shares of overall sales in dermatologicals, the drugstores/parapharmacies and internet retailing channels continue to chip away at the share held by the dominant chemists/pharmacies channel. Dermatologicals through drugstores/parapharmacies are sold at a lower price compared to chemists/pharmacies.

COMPETITIVE LANDSCAPE
Laboratoires Laprophan maintains leadership of dermatologicals

Laboratoires Laprophan continued to lead dermatologicals in Morocco in 2019 due to its diversified product range. Its two leading brands are Betadine and Systral, which are present in the main distribution channels of chemists/pharmacies, drugstores/parapharmacies and internet retailing.

International products sold via Instagram and Facebook competing with local brands

Competition is coming from international products sold via Instagram and Facebook accounts. Moroccans are keen to try new products and test new brands, especially when there is discussion on social media about their effectiveness.

Natural and herbal remedies are a direct substitute for dermatologicals

Natural remedies to treat certain dermatological issues are very popular in Morocco, representing strong competition for OTC products. Social media has helped boost the usage of these natural solutions.

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Dermatologicals in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Morocco?
  • What are the major brands in Morocco?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Morocco - Category analysis

HEADLINES

PROSPECTS

Nappy (diaper) rash treatments most dynamic but hair loss treatments struggles to grow
Dermatologicals to benefit from positive macroeconomic trends
Parapharmacies and internet retailing continue to eat into pharmacies’ share

COMPETITIVE LANDSCAPE

Laboratoires Laprophan maintains leadership of dermatologicals
International products sold via Instagram and Facebook competing with local brands
Natural and herbal remedies are a direct substitute for dermatologicals

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Morocco - Industry Overview

EXECUTIVE SUMMARY

Consumer health records stable growth
Moroccan authorities are looking to increase healthcare coverage
Generics should benefit from government backing
Performance of distribution channels differs between the categories
Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources