Demand for most dermatologicals categories, in volume terms, decreased in the period 2020-2021, with a robust rebound in 2022 in both volume and constant retail value terms, after which dermatologicals is likely to see a continuous growth in the coming years. Furthermore, dermatologicals is anticipated to only recover to pre-pandemic levels by the end of 2023.
Demand for dermatologicals is expected to continue growing over the forecast period, but with a lower growth projected due to the impacts of inflation and consumers’ lower purchasing power, as many dermatological products are perceived as non-essential. Rather, further growth will be driven by continuous innovation by multinational and domestic companies, especially in antiparasitics/lice (head and body) treatments and medicated shampoos.
The acceleration of e-commerce and the uptake of digital selling provides great opportunities for retailers and manufacturers during the forecast period. For instance, several multinationals and local players are evaluating the launch of their own digital platforms, or an official company page on Mercado Libre, in order to apply an efficient omnichannel strategy.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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