Dermatologicals is projected to experience steady value growth in the forecast period, as consumers spend a significant proportion of time outdoors. Climate change will have a gradual effect as warmer summers lead to more sensitive skin requiring dermatological support.
Swiss consumers are expected to increasingly seek natural and organic products in dermatologicals, thus showing growing distrust regarding standard and non-natural antipruritics. For example, there is renewed interest in oleo-limestone liniment, a natural emulsion based on olive oil and lime water, to treat nappy (diaper) rash.
Bayer (Schweiz) AG is expected to hold its top position in dermatologicals, due to its strong brand presence and the popularity of brands like Bapenthen and Canesten with consumers. Multinationals will continue to dominate dermatologicals, thanks to their myriad strengths from product portfolios containing well-known and trusted brands, to their financial and marketing resources.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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