Dermatologicals in Switzerland

PROSPECTS

Ageing population and desire for a youthful appearance support growth

As in many Western countries, the Swiss population is ageing. At the same time, health, wellness and appearance continue to gain in importance, driven by the health and wellness trend and the pressure of social media.

Environmental issues lead to skin and allergy problems, supporting growth

Swiss consumers are leading increasingly stressful lifestyles. Stress can aggravate skin conditions, encouraging many consumers to seek relief by using dermatologicals.

Paediatric products more popular in dermatologicals as parents seek specially formulated products

Despite the low birth rate in Austria, nappy (diaper) rash treatments recorded retail value growth in 2019 as parents continued to opt for products specifically formulated for babies in order to give them the best care rather than using regular cosmetics/personal care products. These type of products are not only used on babies, adults often use them, particualry the elderly, who can also suffer from nappy (diaper) rash, especially if they are using incontinence pads on a regular basis.

COMPETITIVE LANDSCAPE

Multinationals and large European players continue to lead dermatologicals

Within dermatologicals many consumers stick with tried and tested products which have a long tradition and good reputation. Thus large, renowned international players with a wide presence and extensive portfolios, as well as renowned levels of expertise, continued to lead dermatologicals in Switzerland in 2019.

Interdelta extends its lead in cold sore treatments

Interdelta, which is owned by Perrigo Co, benefited from its strong positioning in cold sore treatments, one of the major growth areas in 2019. Its Fenivir brand is internationally renowned and continues to contribute to the company’s success and growth in Switzerland.

Fragmentation in the rest of the competitive landscape

A significant number of small- to medium-sized domestic and European companies are also present in dermatologicals in Switzerland. The majority target only a narrow area in the category with one or two products.

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