Dermatologicals in Switzerland

PROSPECTS

Dermatologicals loses momentum as it suffers from a drop in consumer demand

In 2018, dermatologicals registered only a marginal value increase, on the back of weakened consumer demand, which was apparent throughout the review period. The low demand is attributable to category maturity and saturation.

Low price of mass market products attracts consumers

An influx of low-cost, mass market products with a medicinal character such as antidandruff shampoos and antibacterial soaps and lotions to treat acne and mild skin conditions is attracting consumers. Consumers especially trust mass market products that contain ingredients that are supported by scientific studies, as these are considered effective; examples are retinols to clear and treat problem skin and to treat acne and peptides that reduce skin inflammation.

Lack of innovation, competition from mass market products with medicinal properties and cosmeceuticals reduce prospects for dermatologicals

In the forecast period, value sales growth is expected to remain low in dermatologicals as market dynamics seen in the review period are expected to remain unchanged. Above all, new and innovative products that are able to reverse the slow growth are likely to be few and far between as the strict OTC legislation in the country will remain in place.

COMPETITIVE LANDSCAPE

Multinationals and large European players continue to lead dermatologicals in 2018, with Bayer at their head

In 2018, the top five players were multinationals or large European companies. Their dominance remained unchanged throughout the review period, thanks to their leading and well-known brands.

Nestlé subsidiary Galderma Schweiz follows Bayer in highly competitive landscape

Ranking second, Galderma Schweiz, a Nestlé subsidiary, further strengthened its position in 2018. Through Galderma, Nestlé is expanding and strengthening its interests in dermatologicals.

Fragmentation in the rest of the competitive landscape

A significant number of small to medium-sized domestic and European companies are also present in dermatologicals in Switzerland. The majority target only a narrow area in the category with one or two products.

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