Executive Summary

Oct 2019
PROSPECTS
Ageing population and desire for a youthful appearance support growth

As in many Western countries, the Swiss population is ageing. At the same time, health, wellness and appearance continue to gain in importance, driven by the health and wellness trend and the pressure of social media.

Environmental issues lead to skin and allergy problems, supporting growth

Swiss consumers are leading increasingly stressful lifestyles. Stress can aggravate skin conditions, encouraging many consumers to seek relief by using dermatologicals.

Paediatric products more popular in dermatologicals as parents seek specially formulated products

Despite the low birth rate in Austria, nappy (diaper) rash treatments recorded retail value growth in 2019 as parents continued to opt for products specifically formulated for babies in order to give them the best care rather than using regular cosmetics/personal care products. These type of products are not only used on babies, adults often use them, particualry the elderly, who can also suffer from nappy (diaper) rash, especially if they are using incontinence pads on a regular basis.

COMPETITIVE LANDSCAPE
Multinationals and large European players continue to lead dermatologicals

Within dermatologicals many consumers stick with tried and tested products which have a long tradition and good reputation. Thus large, renowned international players with a wide presence and extensive portfolios, as well as renowned levels of expertise, continued to lead dermatologicals in Switzerland in 2019.

Interdelta extends its lead in cold sore treatments

Interdelta, which is owned by Perrigo Co, benefited from its strong positioning in cold sore treatments, one of the major growth areas in 2019. Its Fenivir brand is internationally renowned and continues to contribute to the company’s success and growth in Switzerland.

Fragmentation in the rest of the competitive landscape

A significant number of small- to medium-sized domestic and European companies are also present in dermatologicals in Switzerland. The majority target only a narrow area in the category with one or two products.

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Dermatologicals in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Switzerland?
  • What are the major brands in Switzerland?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Switzerland - Category analysis

HEADLINES

PROSPECTS

Ageing population and desire for a youthful appearance support growth
Environmental issues lead to skin and allergy problems, supporting growth
Paediatric products more popular in dermatologicals as parents seek specially formulated products

COMPETITIVE LANDSCAPE

Multinationals and large European players continue to lead dermatologicals
Interdelta extends its lead in cold sore treatments
Fragmentation in the rest of the competitive landscape

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Further declines for consumer health
The health and wellness trend a two-edged sword for consumer health
Leading companies maintain their strong positions
Internet retailing is limited by stringent legislation
Consumer health set to see a slightly positive improvement over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources