All categories of dermatologicals are projected to see positive, if modest, retail volume CAGRs over the forecast period. More Serbian consumers are expected to find it easier to make appointments with a family doctor to obtain specialist advice.
The steady growth projection in terms of the demand for dermatologicals is informed by the fading of the stigma that has surrounded product types like antipruritics, antiparasitics/lice (head and body) treatments and, especially, topical and vaginal antifungals. Health bodies and the media are working to correct common misconceptions regarding medical conditions of these types.
Pharmacies is predicted to remain the dominant channel for retail value sales of dermatologicals in Serbia, as consumers like to be advised by health professionals when purchasing such products. The fading of the stigma surrounding certain dermatological problems is likely make consumers more willing to ask a pharmacist for advice on products, especially if they have been unable to make an appointment to see a doctor.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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