Executive Summary

Oct 2019
PROSPECTS
Fading stigma supports value growth in a number of product types

The strong and long-lasting stigma surrounding products like antipruritics, antiparasitics/lice (head and body) treatments and, especially, antifungals, is slowly fading. As a result, these categories continue to see positive retail volume and current value growth in 2019.

Antipruritics sees fastest value growth due to improving image, availability and marketing

Despite the stigma, antifungals (topical and vaginal) represents a major area of dermatologicals in 2019. This is because most consumers ultimately care more about their health than the perceptions or prejudices of other people.

Wider availability lessens the concentration on chemists/pharmacies

Product availability has been an issue in Serbia, with only a few channels stocking dermatologicals, especially certain types. While chemists/pharmacies continues to dominate the distribution of dermatologicals, supermarkets and hypermarkets are increasing their value shares gradually, as availability improves in these channels.

COMPETITIVE LANDSCAPE
Positive category development stimulates value growth for all significant players

The top 10 companies, indeed all significant players, in dermatologicals in Serbia are seeing current value sales growth in 2019. However, there were marginal up or down share movements for some due to stronger competition.

Nivea Baby enjoys strong marketing and distribution to lead the field

The German company Beiersdorf retains its leading position in dermatologicals in 2019, due to the popularity of the leading brand Nivea Baby and stability of Eucerin. The company provides strong marketing support for the two brands, which also enjoy widespread distribution.

Well-supported brands enjoy strong performances in 2019

Aside from offerings by large cosmetics producers, such as Mixa by L'Oréal Balkan and Nivea Baby by Beiersdorf (Serbia), dermatologicals brands see very poor marketing support. This activity is mostly limited to point-of-sale banners and posters in chemists/pharmacies.

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Dermatologicals in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Serbia?
  • What are the major brands in Serbia?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Serbia - Category analysis

HEADLINES

PROSPECTS

Fading stigma supports value growth in a number of product types
Antipruritics sees fastest value growth due to improving image, availability and marketing
Wider availability lessens the concentration on chemists/pharmacies

COMPETITIVE LANDSCAPE

Positive category development stimulates value growth for all significant players
Nivea Baby enjoys strong marketing and distribution to lead the field
Well-supported brands enjoy strong performances in 2019

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Serbia - Industry Overview

EXECUTIVE SUMMARY

Health and self-medication trends maintain positive value growth performance
Focus on marketing and distribution as new product development is limited
The main players use advertising to gain an edge in a highly fragmented landscape
Drugstores/pharmacies and grocery retailers continue to develop as alternatives to chemists/pharmacies
Healthy but slower value growth as signs of maturity appear in bigger categories

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources