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Country Report

Medicated Skin Care in

Dermatologicals in Colombia

21 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth driven by antifungals

Dermatologicals has traditionally been surrounded by social stigmas, especially around vaginal and topical antifungals. However, in 2018, this stigma continued to be less relevant, along with increasing confidence in these products to address minor ailments, which led to increasing sales in 2018.

Mixed performances for other dermatologicals

Alopecia continued to be increasingly common among both men and women, as hair loss treatments recorded the strongest current value growth in 2018. These kinds of remedies continued to be preferred by consumers due to their affordability compared with other alternatives.

COMPETITIVE LANDSCAPE

Dermatologicals led by foreign companies

Genomma Lab continued to lead dermatologicals in 2018, gaining strong value share with its products Medicasp (which overtook Canesten as leading brand in 2018) and Lomecan. For 2018, Genomma Lab continued to run its recognised nationwide advertising campaigns, positively impacting its sales.

Mixed performance for Sanofi-Aventis Pharma

Despite its second ranking, Bayer de Colombia continued to lose value share. Despite offering recognised brands such as Canesten and Gyno Canestén, Bayer has faced strong competition from Genoma Lab through heavy advertising and lower prices, which particularly appeal to consumers in the uncertain economic climate.

Private label remains underdeveloped

In the short term, private label remains undeveloped in this category, with only topical antifungals and topical germicidals/antiseptics holding a presence. Branded products continued to hold the largest value share.

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Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in Colombia?
What are the major brands in Colombia?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in Colombia - Category analysis

HEADLINES

PROSPECTS

Growth driven by antifungals

Mixed performances for other dermatologicals

COMPETITIVE LANDSCAPE

Dermatologicals led by foreign companies

Mixed performance for Sanofi-Aventis Pharma

Private label remains underdeveloped

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2013-2018
Table 2 Sales of Dermatologicals by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Dermatologicals: % Value 2014-2018
Table 4 LBN Brand Shares of Dermatologicals: % Value 2015-2018
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018
Table 6 Forecast Sales of Dermatologicals by Category: Value 2018-2023
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Consumer health records growth in 2018 as economy begins recovery
Main switches present in digestive remedies and cough, cold and allergy remedies
Foreign companies lead most consumer health categories
Chemists/pharmacies continues to be leading distribution channel
Increasing awareness of self-care and ageing population to boost future sales

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches From Prescription to OTC
Summary 2 OTC: Switches From OTC to Prescription

Sources

Summary 3 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 4 OTC: Switches From Prescription to OTC
Summary 5 OTC: Switches From OTC to Prescription

Sources

Summary 6 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Table 8 Channel Distribution

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 7 OTC: Switches From Prescription to OTC
Summary 8 OTC: Switches From OTC to Prescription

Sources

Summary 9 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Colombia

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Colombia vs Other Geographies
Households with a Disposable Income Over USD25,000 - Colombia

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health records growth in 2018 as economy begins recovery

Main switches present in digestive remedies and cough, cold and allergy remedies

Foreign companies lead most consumer health categories

Chemists/pharmacies continues to be leading distribution channel

Increasing awareness of self-care and ageing population to boost future sales

MARKET INDICATORS

Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 10 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 11 Sales of Consumer Health by Category: Value 2013-2018
Table 12 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 14 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format: % Value 2013-2018
Table 17 Distribution of Consumer Health by Format and Category: % Value 2018
Table 18 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 10 OTC: Switches From Prescription to OTC
Summary 11 OTC: Switches From OTC to Prescription

Megatrends

Country Report

Dermatologicals in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth driven by antifungals

Mixed performances for other dermatologicals

COMPETITIVE LANDSCAPE

Dermatologicals led by foreign companies

Mixed performance for Sanofi-Aventis Pharma

Private label remains underdeveloped

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Dermatologicals in Colombia - Category analysis

HEADLINES

PROSPECTS

Growth driven by antifungals

Mixed performances for other dermatologicals

COMPETITIVE LANDSCAPE

Dermatologicals led by foreign companies

Mixed performance for Sanofi-Aventis Pharma

Private label remains underdeveloped

CATEGORY DATA

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Colombia - Industry Overview

EXECUTIVE SUMMARY

Consumer health records growth in 2018 as economy begins recovery

Main switches present in digestive remedies and cough, cold and allergy remedies

Foreign companies lead most consumer health categories

Chemists/pharmacies continues to be leading distribution channel

Increasing awareness of self-care and ageing population to boost future sales

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification