Topical germicidals/antiseptics is somewhat crowded, with products widely available in all distribution channels. With consumers rarely perceiving the differences between brands, price will continue to be a key factor in consumer purchasing decisions.
Topical antifungals is expected to see a slow recovery in value sales in the forecast period. Most of the purchases of these remedies are based on medical advice, but not necessarily referring to Rx products, and, in general, they are not used regularly.
During the first half of 2023, Bayer launched Mexsana Medical, which is specifically marketed to treat athlete’s foot. Before that, Canesten Ultra was the brand that the company used for that purpose, according to the image on the packaging.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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