Even though a contraction is expected to be seen over the next two years, the category will not return to it low level in 2019 due to its disinfectant position. Consumers use these products in many ways, firstly for sanitising hands and secondly for symptomatic relief of mild oral infections (thrush and small ulcers), bad breath, and hoarseness.
Consumers will become increasingly concerned and knowledgeable about the quality of the products they put on their skin, especially as the economic environment recovers, and will increasingly demand brands offering high-quality ingredients and a superior performance. However, it is expected that private label will focus on improving on both claims and will begin to challenge the major brands over the forecast period, making it difficult for newcomers to make any dent in the product area.
Products that typically suffered from the pandemic’s mandatory measures, such as antiparasitics/lice (head and body) treatments, are expected to see growth in the forecast period. Indeed, the progressive total return to school, the recovery of sports and other leisure activities will mean that as children, teenagers and adults interact again and get physically closer, antiparasitics/lice (head and body), topical and vaginal antifungals treatments will record growth once again going forward.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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