While paediatric dermatologicals remains a relatively small category, it has grown strongly in recent years as an increasing number of children have suffered from skin conditions such as eczema and atopic dermatitis. Moreover, increasingly health-conscious parents are well informed and educated about the available options in terms of treatments and active ingredients.
The Czech market is seeing an increasing range of CBD cosmetics on offer. Since processing green parts of cannabis to obtain CBD oil from seeds is legal in the country, the Czech Republic has become a key location in the field of cannabidiol extract processing.
Bayer, the leading player in dermatologicals, launched its new version of Bepanthen Sensidaily in 2019. The cream, which is designated for skin with a tendency to over-drying, eczema and sensitive baby skin, contains alpha-glucan (oligosaccharide), panthenol, vegetable oils (wetland, olive, shea butter), ceramide3, extract of sea buckthorn and rosemary leaf.
Paediatric dermatologicals is expected to be the fastest-growing area of dermatologicals over the forecast period. The category’s growth will be supported by the rise in health-awareness amongst younger parents, in particular, who are becoming increasingly confident in diagnosing and treating their children’s health issues.
The COVID-19 pandemic has bolstered the role of e-commerce across a wide range of consumer health categories and, while the chemists/pharmacies channel has continued to dominate category sales in 2020, e-commerce has witnessed significant share growth. Online sales were already becoming increasingly appealing to modern consumers as e-commerce offers the convenience of 24/7 ordering and home delivery in the midst of hectic lifestyles, as well as a broad product offer and competitive pricing.
Developments in beauty and personal care represent a growing threat to OTC dermatologicals, with new products and brand positioning in the beauty and personal care market increasingly blurring the boundaries between health and beauty. Beauty brands are increasingly targeting the strong trend towards rising consumer health-consciousness through the development of products with functional properties and a health-orientated positioning.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Medicated Skin Care research and analysis database.
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