Following a decline in retail value sales (constant 2022 prices) over the review period, dermatologicals is likely to benefit from an upward growth trend in the coming years, with demand expected to return to pre-pandemic levels by 2023. Sales of dermatological products are largely driven by impulse purchases, supported by prominent in-store promotions.
Innovative products or items that offer significant added-value benefits are expected gain prominence in Uruguay over the forecast period, being well-received by consumers able and willing to pay their higher prices. For example, antiparasitics/lice (head and body) treatments is set to post buoyant retail growth in 2022 constant value terms, supported by innovations and new product developments by the leading players, such as J Jiménez Cabrera SA (Laboratorios Gautier) with its Nopiox brand.
The acceleration in the development of e-commerce will provide solid opportunities for retailers and manufacturers during the forecast period. For instance, several multinationals and local players are considering launching their own digital platforms, or an official company page on global selling platform Mercado Libre, in order to implement an efficient omnichannel strategy.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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