Executive Summary

Oct 2019
PROSPECTS
Trading down continues to affect sales in short term

Despite the positive growth, sales continued to be affected by consumers’ preference for cheaper brands. The trend is particularly seen under the largest segment within dermatologicals, nappy (diaper) rash treatments, where total value sales have slightly decreased, while volume terms showed modest growth.

Medicated shampoos increasing offerings to consumers

Growth rates within medicated shampoos have been modest over the last couple of years. Sales are affected by the trading down seen within dermatologicals as a whole.

COMPETITIVE LANDSCAPE
Johnson & Johnson continues to lead dermatologicals in Brazil

Johnson & Johnson remains the leader under dermatologicals in Brazil, thanks to its significant presence under nappy (diaper) rash treatments. However, the company has been struggling due to the current consumer preference for cheaper items.

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Dermatologicals in Brazil

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Brazil?
  • What are the major brands in Brazil?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Brazil - Category analysis

HEADLINES

PROSPECTS

Trading down continues to affect sales in short term
Medicated shampoos increasing offerings to consumers

COMPETITIVE LANDSCAPE

Johnson & Johnson continues to lead dermatologicals in Brazil

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health sales continue to grow strongly in 2019
Positive performance despite the lack of innovation
Leading companies reinforce their position, but competition affects the competitive landscape
Parapharmacies/Drugstores continues to dominate sales, but internet retailing grows stronger
Future growth to remain positive

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources