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Country Report

Medicated Skin Care in

Dermatologicals in Brazil

21 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nappy (diaper) rash treatments and antiparasitics/lice (head and body) treatments lead sales of dermatologicals in Brazil

Nappy (diaper) rash treatments will continue to be the most important category within dermatologicals, related to the strong cultural habit amongst Brazilians to care for babies’ skin. Such products are commonly used by Brazilian women when they change diapers to prevent rashes or other minor ailments.

Strong competition in anti-dandruff shampoos reflected in declining medicated shampoo sales

Medicated shampoos is expected to continue losing sales during the forecast period. Many leading brands, such as Selsun, Polytar, Nizoral and Cetaphil, were discontinued over the review period.

Switches could favour sales of dermatologicals products in the short term

ANVISA is expected to approve switches of some substances that are considered OTC elsewhere in the world, quite likely by the end of 2017. This approval should include substance as minoxidil, included in hair loss treatments, which is still sold through prescription drugs in Brazil.

COMPETITIVE LANDSCAPE

Johnson & Johnson do Brasil becomes the leader after global acquisition of Hipoglós

In nappy (diaper) rash treatments, Johnson & Johnson acquired Hipoglós from PGT Healthcare in March 2016. This acquisition enabled Johnson & Johnson do Brasil Indústria e Comércio de Produtos para Saúde to consolidate its presence in the category and it ranked first overall in dermatologicals in 2017.

Multinationals lead dermatologicals in 2017

Leading global players in nappy (diaper) rash treatments are present in Brazil and consequently they led overall sales in dermatologicals in 2017; Johnson & Johnson do Brasil, Reckitt Benckiser (Brasil) and Bayer (Brasil) were the top three companies. Like other important categories within OTC, domestic companies EMS and Hypermarcas also held important positions in this category.

Branded products lead overall sales of nappy (diaper) rash treatments

The availability of generics remains limited within nappy (diaper) rash treatments in Brazil as manufacturers highlight the quality and effectiveness of their ingredients by advertising campaigns of branded products such as Hipoglós, Dermodex and Bepantol Baby. In particular, in August 2017, Bayer introduced a promotional packaging for Bepantol Baby in order to boost its sales.

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Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in Brazil?
What are the major brands in Brazil?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in Brazil - Category analysis

HEADLINES

PROSPECTS

Nappy (diaper) rash treatments and antiparasitics/lice (head and body) treatments lead sales of dermatologicals in Brazil

Strong competition in anti-dandruff shampoos reflected in declining medicated shampoo sales

Switches could favour sales of dermatologicals products in the short term

COMPETITIVE LANDSCAPE

Johnson & Johnson do Brasil becomes the leader after global acquisition of Hipoglós

Multinationals lead dermatologicals in 2017

Branded products lead overall sales of nappy (diaper) rash treatments

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2012-2017
Table 2 Sales of Dermatologicals by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Dermatologicals: % Value 2013-2017
Table 4 LBN Brand Shares of Dermatologicals: % Value 2014-2017
Table 5 Forecast Sales of Dermatologicals by Category: Value 2017-2022
Table 6 Forecast Sales of Dermatologicals by Category: % Value Growth 2017-2022

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health grows in spite of the economic slowdown in 2017

2017 consumer health value growth slows compared to the review period

Changes in competitive landscape after global acquisitions

Leading OTC players are expected to recover space in drugstores

Positive outlook is expected

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Dermatologicals in Brazil

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Executive Summary

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PROSPECTS

Nappy (diaper) rash treatments and antiparasitics/lice (head and body) treatments lead sales of dermatologicals in Brazil

Strong competition in anti-dandruff shampoos reflected in declining medicated shampoo sales

Switches could favour sales of dermatologicals products in the short term

COMPETITIVE LANDSCAPE

Johnson & Johnson do Brasil becomes the leader after global acquisition of Hipoglós

Multinationals lead dermatologicals in 2017

Branded products lead overall sales of nappy (diaper) rash treatments

Samples

Overview

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Table of Contents

Dermatologicals in Brazil - Category analysis

HEADLINES

PROSPECTS

Nappy (diaper) rash treatments and antiparasitics/lice (head and body) treatments lead sales of dermatologicals in Brazil

Strong competition in anti-dandruff shampoos reflected in declining medicated shampoo sales

Switches could favour sales of dermatologicals products in the short term

COMPETITIVE LANDSCAPE

Johnson & Johnson do Brasil becomes the leader after global acquisition of Hipoglós

Multinationals lead dermatologicals in 2017

Branded products lead overall sales of nappy (diaper) rash treatments

CATEGORY DATA

Consumer Health in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumer health grows in spite of the economic slowdown in 2017

2017 consumer health value growth slows compared to the review period

Changes in competitive landscape after global acquisitions

Leading OTC players are expected to recover space in drugstores

Positive outlook is expected

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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