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Country Report

Medicated Skin Care in

Dermatologicals in Brazil

Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Cheaper and more expensive products perform better than those in the mid-priced segment

In 2018, mid-priced dermatologicals posted a weaker performance than both cheap and more expensive products. Consumers continued to focus on getting the best value for money, with many purchasing more affordable items in several categories so as to adapt to the still challenging economic climate in Brazil.

Weakening of various taboos provides opportunities for the development of new categories

Vaginal antifungals remained the fastest growing category in dermatologicals in 2018. Bayer has been responsible for introducing these products to the Brazilian market through the launch of its Gino Canesten brand.

Competitive Landscape

Bayer benefits from introducing a new dermatologicals category

The leading three players in dermatologicals continued to post positive performances in 2018, although Bayer recorded the strongest increase in value sales. This can be largely attributed to the ongoing success of its Gino Canesten brand in vaginal antifungals, with Bayer benefiting from being the only company present in this relatively new category.

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Samples

Medicated Skin Care Market Sample Report Medicated Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Medicated Skin Care in Brazil?
What are the major brands in Brazil?
What are the most popular formats for acne treatments?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Dermatologicals in Brazil - Category analysis

ANALYSIS

Headlines

Prospects

Cheaper and more expensive products perform better than those in the mid-priced segment
Weakening of various taboos provides opportunities for the development of new categories

Competitive Landscape

Bayer benefits from introducing a new dermatologicals category

DATAGRAPHICS

Market Sizes

Sales of Dermatologicals
Sales Performance of Dermatologicals
Sales of Dermatologicals by Category

Distribution

Channel Distribution for Dermatologicals

Competitive Landscape

Company Shares of Dermatologicals
Company Share Performance in Dermatologicals
Retail Sales Performance by Company
Market Concentration of Dermatologicals by Company
Brand Shares of Dermatologicals
Brand Share Performance in Dermatologicals
Retail Sales Performance by Brand
Market Concentration of Dermatologicals by Brand

CONTEXT

International Context

Dermatologicals Retail Sales by Region
Dermatologicals in Brazil

FMCG Index

Dermatologicals vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

Consumer Health in Brazil - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to be one of the few industries to record positive growth
Generics gaining ground in the OTC category
Leading companies continue to invest in marketing activities to drive sales
Internet retailing continues to slowly gain share
Further solid growth anticipated over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Brazil

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Brazil vs Other Geographies
Households with a Disposable Income Over USD25,000 - Brazil

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Megatrends

Country Report

Dermatologicals in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Cheaper and more expensive products perform better than those in the mid-priced segment

Weakening of various taboos provides opportunities for the development of new categories

Competitive Landscape

Bayer benefits from introducing a new dermatologicals category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Dermatologicals in Brazil - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Brazil - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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