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Learn moreOct 2020
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The worsening economic situation as a consequence of the measures implemented to contain the spread of the COVID-19 pandemic has seen many Brazilians lose their jobs and significantly affected the disposable incomes of local consumers. This meant that, following the recent economic crises in the country, local consumers were once again having to carefully consider their expenditure, with many focusing on only buying essential items and brands that offered a best cost-benefit ratio.
The policy adopted in Brazil by many states and cities, recommending that people stay at home where possible, meant that many children were spending much more time at home than they used to before the COVID-19 pandemic arrived in the country. This saw children’s interactions with each other drastically reduced, helping to limit the spread of common diseases among them.
Johnson & Johnson continues to lead dermatologicals in Brazil, thanks to its strong brand portfolio under nappy (diaper) rash treatments. The company continues to invest heavily in its brands and recently implemented a significant change under its Hipoglós line, the leading brand in the overall category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Medicated Skin Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.