Nappy (diaper) rash treatments will continue to account for the largest share of sales within dermatologicals in the forecast period. Nevertheless, it is important to consider that the population in Brazil is ageing, and the number of live births per year is constantly decreasing.
During the review period, some important brands in dermatologicals were discontinued. For instance, Tralen and Procto-Glyvenol, both by GlaxoSmithKline Brasil, were discontinued within topical antifungals and haemorrhoid treatments, respectively.
Whilst on the one hand, competition with beauty and personal care products could hamper sales, on the other hand it could help in the positioning of dermatologicals within pharmacies. In recent years, the accelerated development of dermocosmetics brands was noted, resulting in a typical pharmacy layout with such products displayed with special prominence on shelves on the back wall of the stores.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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