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Learn moreNov 2020
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Traditionally, the United Arab Emirates is a very image-conscious society where many citizens have become increasingly focused on their appearance, driven in part by the selfie culture and social media, but also driven by a corporate culture of looking one’s best in the workplace. This trend has led to consumers paying greater attention to their skin and hair, encouraging dedicated skin care routines, a greater focus on their diet and other factors such as sun exposure.
Consumers living in the United Arab Emirates traditionally opt for efficacy over price as cheaper alternatives often do not contain the same active ingredients as leading brands, and therefore many consumers perceive them as being less effective, which also explains the low value share of herbal/traditional products in this category compared to other areas of consumer health. However, growing price sensitivity due to the emergence of the pandemic and subsequent lockdown measures which have resulted in decreasing disposable incomes is leading a greater push towards value for money.
Despite greater share gain and a predicted stronger value growth performance for smaller, cheaper dermatologicals during the pandemic due to increased price sensitivity, major players are likely to retain their overall leadership in 2020 and moving forward past the pandemic. For example, Bayer Middle East FZE had continued to gradually gain value share within dermatologicals towards the end of the review period due to strong consumer trust in its brands Priorin and Canesten in hair loss treatments and topical antifungals, respectively.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Medicated Skin Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.