Dermatologicals in the United Arab Emirates

PROSPECTS

Trend for healthy living becomes prominent within dermatologicals

The population of the United Arab Emirates is investing its time and resources into being well groomed, physically fit and looking attractive for the long term, as people age. They accomplish this by incorporating exercise into their routines, shifting their eating habits to healthier food with some consumers already trying organic produce and incorporating it into their diets.

Coverage of health care insurance for dermatologists encourages immediate treatment

As the two emirates of Abu Dhabi and Dubai have 100% mandatory health insurance for its residents and citizens alike, the Northern Emirates only offers this for Emiratis. However, the majority of the population resides and works in these two emirates even when living in other areas such as Sharjah for instance.

Consumers become conscious about spending on dermatologicals

For those products not covered under health insurance, consumers are likely to still purchase them when prescribed by dermatologists, as they are more likely to be effective to remove consumers’ symptoms. For instance, while hair loss treatments and medicated shampoos such as Priorin and Sebizole, respectively, are not covered by health care insurance, yet consumers may still choose to use them to combat their symptoms and issues.

COMPETITIVE LANDSCAPE

Bayer Middle East leads due to its strong brand portfolio within dermatologicals

Bayer Middle East continued to lead dermatologicals due to its brands Priorin and Canesten, which retained their strong positions in hair loss treatments and topical antifungals respectively in the United Arab Emirates. Although dermatologicals experienced decline in 2017 which negatively impacted Priorin, the brand launched new variants to build on its previous success in the region.

Local players within dermatologicals compete mainly on price

While international players led within dermatologicals due to their strong foothold in the country, domestic players followed mainly competing based on lower prices. Domestic manufacturers continued to be present in dermatologicals, although only accounting low value share, with most manufacturing generics, competing mainly on the basis of competitive pricing.

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