Sales of dermatologicals are set to record a small decline in retail volume terms over the forecast period due to the high level of penetration and maturity, especially in topical antifungals, vaginal antifungals and topical germicidals/antiseptics. Sales of topical and vaginal antifungals growth will likely continue to be curbed by rising hygiene standards, which was an ongoing trend in the pre-pandemic period which was subsequently reinforced by the influence of the pandemic.
Nappy (diaper) rash treatments is expected to see a further decline in sales in value (at constant 2023 prices) and volume terms in 2023 over the forecast period, continuing the trend seen through most of the review period. While unit prices are expected to stabilise in line with slower inflation, demand will likely continue to shrink due to the projected decline in Italy’s birth rate.
Despite the challenging situation that many areas of dermatologicals face there are some categories that are expected to see more positive results. For example, there are growing levels of psychophysical stress being seen that are linked to the increasingly hectic lifestyles in post-pandemic Italy and the prevailing economic uncertainty.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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