As with other OTC/consumer health categories, dermatologicals has seen low growth in unit prices in early 2022 but increased price pressure as the year has advanced. As of 2022, e-commerce has a low double digit share of all dermatological sales but is already having an influence in terms of pricing competition.
The competitive landscape in dermatologicals remains relatively fragmented. In 2022, the leading company in dermatologicals, ACO Hud Nordic AB, accounts for around 10% of sales, while the leading brand, Karo Pharma AB’s Scheriproct, is responsible for around half that.
Dermatologicals continues to face competition from beauty and personal care products. Pharmacy players often have large selections of beauty and personal care products on their shelves – a good way to earn extra income on top of Rx and OTC products.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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