The COVID-19 pandemic boosted sales of certain dermatologicals categories such as haemorrhoid treatments and antipruritics both in 2020 and 2021. The extensive use of hand sanitises and biocides for disinfection led to widespread skin irritation, including itchiness and dryness.
Not all dermatologicals benefitted from increased demand due to COVID-19. Antiparasitics/lice treatments were seriously hit by the lifestyle changes of Bulgarians due to the pandemic, such as social restrictions, self-isolation but mostly by the closing of schools, kindergartens and on-trade establishments.
Lasting trends, such as urban pollution and dynamic lifestyles, will continue to drive the growth of dermatologicals in the long term. Antifungals will be a key growth driver of the category, in particular topical antifungals and medicated shampoos.
Chemists/pharmacies are the main channel for dermatologicals in 2021. Over the last couple of years, large pharmacy chains have invested heavily in e-commerce and loyalty programmes, which have allowed them to expand their consumer base and boost sales of value-added categories such as dermatologicals.
Premiumisation trends are particularly strong in categories dominated by international players such as medicated shampoos, paediatric dermatologicals and hemorrhoidal treatments. Urban affluent consumers are driving demand in these categories and are increasingly look for derma brands and innovative products.
Vaginal antifungals is one of the high potential categories within dermatologicals over the forecast period. As an emerging and dynamic category, it is attracting many new launches, which should help drive sales going forward.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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