Dermatologicals is set to grow moderately in the forthcoming years as the larger categories mature and the scope for volume development slows somewhat. The forecast period is expected to see the launch of numerous products with more personalised positioning, a trend that is in line with the increasing sophistication of urban consumers, particularly in Sofia.
Medicated shampoos is set to be the fastest growing subcategory in dermatologicals, aided by the increased availability of high-quality brands at more affordable prices. Urban affluent consumers are driving demand in these categories and are increasingly looking for derma brands and innovative products.
Several notable trends are set to have a positive impact on dermatologicals in the forthcoming years. First and foremost, dermatological products are feeling greater competitive pressure from mainstream skin care brands.
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Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Medicated Skin Care
Includes topical standard and herbal/traditional medicated products used to alleviate symptoms or treat skin or hair ailments. Exclude any systemic (oral) options to treat skin conditions or diseases.See All of Our Definitions
This report originates from Passport, our Medicated Skin Care research and analysis database.
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