Executive Summary

Oct 2019
PROSPECTS
Positive growth in topical antifungals drives overall growth in dermatologicals

With topical antifungals accounting for a high proportion of overall dermatologicals sales, the positive growth registered in sales of topical antifungals in 2019 supported positive growth in the category overall. One major reason for the rising demand for topical antifungals is the widespread beauty trend, which is combining with increasingly modern lifestyles to make people more likely to need to use topical antifungals.

More targeted products respond to demand for products catering to specific needs

Bulgarian consumers are coming more demanding in terms of products that cater to specific needs and dermatologicals is no exception to this general rule. 2019 saw the launch of numerous products with more personalised positioning, a trend that is in line with the increasing sophistication of urban consumers, particularly in Sofia.

Sales of dermatologicals continue to shift online

Internet retailing is becoming an increasingly significant distribution channel for dermatologicals. The main reasons for this shift in shopping behaviours is the enhanced convenience that Internet retailing represents, not to mention that prices are often lower online than in stores.

COMPETITIVE LANDSCAPE
Leading brands continue to support growth through marketing and promotion

Strong growth was seen among the leading brands in dermatologicals in 2019 as retail displays became a more important focus for supporting sales growth. Among major players in this area are Sopharma and Remedium, which are leading the way by expanding the amount of retail shelf space given over to their brands and designing eye-catching displays to attract the attention of consumers.

Natural products remain the first choice for many consumers of hair loss treatments

the general preference for natural products among the Bulgarian population extends to hair loss treatments. In 2019, this encouraged the entry of numerous players with a strong profile in dietary supplements, notably Naturprodukt OOD, which remains among the most dynamic companies in consumer health overall as well as one of the fastest growing players in dermatologicals.

Growth in topical germicidals/antiseptics supported by premium product launches

With topical germicidals/antiseptics facing issues due to the maturity of demand, companies present in the category are focusing on premium launches and adding value to support value growth at a time of flagging demand. Notable new launches in the category during 2019 focused on bringing premium features to mass Bulgarian consumers who have traditionally used basic products such as generic or unbranded ethyl alcohol and traditional brands such as Rivanol as antiseptics and topical germicidals.

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Dermatologicals in Bulgaria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Bulgaria?
  • What are the major brands in Bulgaria?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Positive growth in topical antifungals drives overall growth in dermatologicals
More targeted products respond to demand for products catering to specific needs
Sales of dermatologicals continue to shift online

COMPETITIVE LANDSCAPE

Leading brands continue to support growth through marketing and promotion
Natural products remain the first choice for many consumers of hair loss treatments
Growth in topical germicidals/antiseptics supported by premium product launches

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to benefit from economic develop and rising incomes
Limited spending power continues to suppress sales growth
The industry remains highly consolidated, with tight regulation stifling competition
Growth is recorded in internet retailing as online shopping begins to take off
Moderate sales growth expected in consumer health over the forecast period

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources