Sales of dermatologicals in Bulgaria are being impacted in two ways by the COVID-19 pandemic. Firstly, the quarantine restrictions which forced consumers to remain at home to avoid spreading COVID-19 infections boosted sales of a number of products, for example, haemorrhoid treatments.
The increasing interest of urban millennials in new dermatological products will bolster sales and lead to the premiumisation of products such as antiparasitics and lice treatment, which was previously dominated by home medication and more traditional methods. A growing number of consumers seek efficacy and convenience in their purchases, and are more open to over the counter solutions.
Treatments for wounds and injuries are expected to grow in popularity in 2020, with a number of more premium positioned brands gaining traction and increasing their presence in Bulgaria. The wider selection of products available and a number of new launches, including a Cicatridina ointment and foam along with Panthenol’s various brand extensions, will attract new consumers and bring more attention to the product.
The price of products will become an increasingly important factor impacting the purchasing decisions of consumers, as more and more people find themselves in financial hardship as a result of the pandemic. This increase in price sensitivity will create a wide number of opportunities for economy and value for money brands to grow their consumer base into the forecast period.
Dermatologicals is expected to provide strong opportunities for growth into the forecast period, offering high-potential as an in-demand lifestyle category. While skin related issues used to be treated through traditional medicine and home remedies, quick, efficient and convenient solution are expected to be increasingly sought in Bulgaria in the coming years.
E-commerce is becoming an increasingly significant distribution channel for dermatologicals. The main reasons for this shift in shopping behaviours is the enhanced convenience that internet retailing represents, not to mention that prices are often lower online than in stores.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Medicated Skin Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Medicated Skin Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Medicated Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page