Executive Summary

Oct 2019
PROSPECTS
Health and wellness trend boosting demand for dermatologicals

Rising health awareness among Slovak consumers is resulting in increasing priority being given to skin problems. Such problems are quite widespread in Slovakia, with growing interest in finding the appropriate solutions thus boosting sales of dermatologicals.

Pace of modern life fuels demand for hair loss treatments and medicated shampoos

The stressful and unhealthy lifestyle of modern consumers often leads to hair problems, especially hair loss. Consequently, as consumers want to stay attractive, they are investing in prevention and strengthening their hair, thus boosting demand for medicated shampoos.

Rising disposable incomes allow consumers to invest more in dermatologicals

Nappy (diaper) rash treatments and antiparasitics/lice (head and body) treatments are other categories within dermatologicals which saw strong growth in 2019. Growth within nappy (diaper) rash treatments was fuelled by rising investment by Slovak parents in products for their babies, made possible by the improving economy.

COMPETITIVE LANDSCAPE
GSK Consumer Healthcare leads sales due to reputation for effectiveness

GSK Consumer Healthcare remains the leading player within dermatologicals, offering only two brands, Lamisil and Fenistil Gel. The latter remains highly popular among consumers due to its high level of effectiveness against insect bites and other types of itching.

Investment in marketing ensures Bayer remains strongly positioned

The competitive landscape within dermatologicals was highly fragmented at the end of the review period. GSK Consumer Healthcare was closely followed by Bayer, which offers the Canesten and Bepanthen brands.

Rising demand fuels development of new innovative products

A significant recent product development was Parusan Energizer by Naturprodukt, which was launched in hair loss treatments. The product is specifically designed for women and offers a composition of biotin, arginine, vitamin E and extract of pea germ, helping to accelerate hair growth and fight against hair loss.

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Dermatologicals in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Medicated Skin Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Medicated Skin Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Medicated Skin Care in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Medicated Skin Care in Slovakia?
  • What are the major brands in Slovakia?
  • What are the most popular formats for acne treatments?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Dermatologicals in Slovakia - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend boosting demand for dermatologicals
Pace of modern life fuels demand for hair loss treatments and medicated shampoos
Rising disposable incomes allow consumers to invest more in dermatologicals

COMPETITIVE LANDSCAPE

GSK Consumer Healthcare leads sales due to reputation for effectiveness
Investment in marketing ensures Bayer remains strongly positioned
Rising demand fuels development of new innovative products

CATEGORY DATA

Table 1 Sales of Dermatologicals by Category: Value 2014-2019
Table 2 Sales of Dermatologicals by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Dermatologicals: % Value 2015-2019
Table 4 LBN Brand Shares of Dermatologicals: % Value 2016-2019
Table 5 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
Table 6 Forecast Sales of Dermatologicals by Category: Value 2019-2024
Table 7 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Consumer Health in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Improving economy boosts interest in consumer health
New innovative launches fuel demand for vitamins and dietary supplements
Zentiva remains in pole position due to extensive portfolio and distribution
Distribution dominated by widespread chemists/pharmacies networks
Rising maturity set to limit sales growth

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources